Core Viewpoint - The air conditioning industry is shifting towards aluminum as a substitute for copper, with many companies signing a self-regulatory agreement to promote this transition. However, Gree Electric Appliances, led by Chairman Dong Mingzhu, firmly opposes this shift, emphasizing the need for quality assurance before adopting aluminum technology [1][2][6]. Industry Trends - A self-regulatory agreement was signed by 19 air conditioning companies to promote the use of aluminum heat exchangers, aiming to enhance consumer trust in the technology [1][6]. - The aluminum substitution can reduce material costs by 20%-25%, with significant savings projected for manufacturers [7]. - The first domestic "aluminum substitute for copper" air conditioner is set to launch, priced approximately 20% lower than traditional copper models [7]. Gree's Position - Gree continues to prioritize copper in its products, with Dong Mingzhu stating that the technology for aluminum has not yet reached the reliability of copper [2][6]. - Gree's commitment to copper is seen as both a brand declaration and a potential strategic limitation, as the company faces increasing competition and market pressures [6][12]. Financial Performance - Gree reported a revenue of 137.18 billion yuan for the first three quarters of 2025, a decrease of 6.50% year-on-year, with a net profit of 21.46 billion yuan, down 2.27% [13][18]. - The air conditioning segment, which constitutes 78.38% of Gree's total revenue, has shown a decline, indicating a reliance on a single product line [13][18]. Competitive Landscape - Competitors like Xiaomi and Midea are adopting a more flexible approach, focusing on cost efficiency and appealing to price-sensitive consumers, which poses a threat to Gree's market share [12][20]. - Gree's average air conditioner price is significantly higher than that of competitors, limiting its competitiveness in the mid-range market [19][20]. Strategic Challenges - Gree's focus on high-quality products has led to a brand image that may be perceived as outdated by younger consumers, who prioritize smart features and design [26][27]. - The company's diversification efforts, such as the "Dong Mingzhu Health Home" initiative, have raised questions about brand identity and market positioning [30][31]. Future Outlook - The industry is moving towards aluminum technology, which may lead to Gree losing its influence in setting industry standards if it continues to resist this shift [25]. - The long-term viability of Gree's strategy of maintaining a copper-only approach is under scrutiny as market dynamics evolve [32].