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赛马盛会 强化品牌效应
Ren Min Ri Bao· 2026-02-04 22:10
Core Viewpoint - The event held in Xilin Gol League, Inner Mongolia, is the third Winter Mongolian Horse Super League finals, which promotes cultural tourism and enhances the income of local herders through horse culture and related activities [1] Group 1: Event Highlights - The horse racing event attracted many visitors, showcasing the excitement of horse racing in a winter setting [1] - Various cultural activities, including intangible cultural heritage displays and dairy product sales, were part of the event, enhancing the tourist experience [1] Group 2: Economic and Cultural Impact - The Xilin Gol League is leveraging horse culture by organizing themed events, which serve as an "accelerator" for industrial development [1] - The region has developed five horse-themed educational tourism bases and introduced new projects like equestrian performances to expand tourism product offerings [1]
聚人气、消费旺!“城市夜宴”“票根经济”“赛事经济”激活夏日经济澎湃活力
Yang Shi Wang· 2025-08-12 05:49
Group 1 - The summer season has seen a surge in night tourism activities across various regions in China, enhancing consumer engagement and experience [1][5] - In Beijing, over 1,000 night events have been organized in parks, including entertainment and cultural performances [5][3] - The immersive water night show "Huaoyin Chuan Shuo" in Hubei has attracted many visitors, showcasing local history and culture through light shows and performances [10][11] Group 2 - In Shanxi's Xinzhou Ancient City, the night economy is thriving, with an average of 31,700 visitors per day during the summer, marking a 44.75% increase compared to the same period in 2024 [16] - The city has seen night-time consumption account for 52.83% of total daily revenue, indicating a strong shift towards night-time economic activities [16] - In Langfang, a five-a-side football league has been integrated with commercial activities, enhancing visitor retention and driving economic growth [19][21] Group 3 - The 14th "Grassland Journey" Nadam Fair in Inner Mongolia has attracted numerous tourists, showcasing the region's cultural heritage [22][27] - The event features diverse artistic performances and competitions, including the Mongolian Horse Super League, drawing participants from various regions [27][29] - In the first half of 2025, Ulanqab City received over 13 million visitors, reflecting the successful development of local tourism brands [29]