经济观察网 9月15日，美赞臣营养品（中国）有限公司（以下简称"美赞臣"）旗下蓝臻发布全新品牌态 度"突破，只为更进一步"，并牵手知名艺人、美赞臣蓝臻品牌代言人高圆圆诠释追求"高标准"，定 义"高标准"的价值主张。 ...

Core Insights - FrieslandCampina's Chinese professional nutrition business has achieved double-digit growth for four consecutive years and expects to continue this trend in 2024, with a focus on stable growth rather than aggressive expansion strategies [1][3][4] - The company has successfully launched high-end products, such as the organic Royal FrieslandCampina series, which has exceeded sales expectations, indicating strong consumer demand for premium offerings [3][9] - The adult nutrition segment is approached cautiously, with the company prioritizing market penetration and consumer elasticity before entering this category [1][6] Group 1: Business Performance - FrieslandCampina's first-quarter performance significantly exceeded expectations, reinforcing confidence in achieving double-digit growth for the full year [3][4] - The Royal FrieslandCampina Stage 3 product sold over 10 million cans last year, making it the top-selling SKU in the domestic infant formula market [3][4] - The company is increasing its investment in understanding Chinese consumer needs and accelerating new product launches [3][4] Group 2: Market Trends - The infant formula market saw a decline of 5.9% last year, but the first quarter of this year showed a reduced decline of only 0.8%, indicating signs of recovery [7] - High-end products are driving growth in both infant and adult nutrition segments, with increased competition in the premium category [4][6] - Other brands, such as Danone and Nestlé, are also reporting growth in their infant nutrition segments, reflecting a broader market recovery [5][6] Group 3: Strategic Focus - FrieslandCampina aims to avoid aggressive pricing strategies and instead focus on channel management and maintaining product freshness [7][8] - The company is building a robust distribution network covering 30 provinces and over 30,000 small and medium-sized stores [7] - There is a strategic emphasis on adult nutrition products, particularly targeting mothers, with plans to leverage existing retail relationships to expand this segment [9][10]