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蓬莱区推动消费从“门票依赖”向“多元创收”转型,勾勒消费新图景
Sou Hu Cai Jing· 2025-08-01 05:50
Core Insights - The article highlights the transformation of the consumption model in Penglai, shifting from reliance on ticket sales to diversified revenue streams through innovative consumer experiences and local cultural products [2][4]. Group 1: Development of Local Economy - The "Penglai Xianpin" store has opened, showcasing local products and becoming a key part of Penglai's strategy to enhance consumer engagement and promote regional culture [3][4]. - The store features a variety of products, including cultural items and traditional crafts, which attract tourists and enhance their understanding of local specialties [3][4]. Group 2: Consumer Experience Enhancement - The integration of "Xianshan" tourism and "Xianpin" shopping creates a more immersive experience for visitors, encouraging spending beyond just ticket purchases [4][6]. - The successful establishment of a sales network through partnerships with local businesses and tourist hotspots enhances accessibility for consumers [4][6]. Group 3: Policy and Market Initiatives - The "Buy in Fairyland, Exchange for New Life" night market event has been organized to promote consumer engagement and facilitate the exchange of old products for new ones, aligning with national consumption upgrade strategies [5][6]. - Penglai's Business Bureau has coordinated with over 200 enterprises to stimulate consumption, achieving over 70 million yuan in sales through these initiatives [5][6]. Group 4: Future Strategies - The Penglai Business Bureau plans to continue exploring the cultural significance of local products and enhance marketing strategies through online and offline integration [6]. - Focus will remain on creating new consumer experiences and implementing policies that benefit both businesses and consumers, fostering a more comfortable and efficient consumption environment [6].