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《巴黎合伙人》热播 这款云南护肤成分打动国际消费者
Yang Guang Wang· 2025-09-05 02:37
Group 1 - The cultural export variety show "Paris Partners" features Li Jiaqi as the "Goods Manager," leading 12 domestic brands to Paris for a 16-day beauty pop-up store operation, aiming to promote Chinese products and aesthetics internationally [1][2] - Li Jiaqi emphasizes that domestic brands are innovating and transitioning from followers to leaders in certain fields, showcasing the potential of Chinese products in the global market [2][3] - Winona, a skincare brand from Yunnan, stands out in this initiative, with a focus on sensitive skin and a commitment to globalizing Chinese beauty through pharmaceutical-grade research and clinical evidence [3][4] Group 2 - Winona's core ingredient, "Qingci Fruit PRO MAX," is sourced from the Haba Snow Mountain in Yunnan, and the company has successfully registered 16 new plant ingredients, ranking among the top in the country [4][8] - The company is expanding its global footprint by establishing research institutes in Tokyo and Paris, with a strategy to penetrate Southeast Asia before moving into the European and American markets [8] - Li Jiaqi views the pop-up store as a bridge for cultural dialogue, using beauty products to convey Chinese cultural stories and enhance international consumers' interest in Chinese aesthetics [9]
国货之光闪耀巴黎!李佳琦携手薇诺娜,向世界展示中国护肤方案
Guan Cha Zhe Wang· 2025-08-26 05:41
Core Insights - Chinese beauty influencer Li Jiaqi is expanding the charm of Chinese cosmetics from live streaming to the international fashion forefront through the reality show "Paris Partners" [1][2] - The initiative aims to promote domestic brands abroad, showcasing 12 Chinese brands in a pop-up store in Paris, emphasizing the mission of "helping domestic products go global" [1][4] Group 1: Brand Expansion and Globalization - Li Jiaqi highlights that domestic brands are accelerating innovation and transitioning from followers to leaders in certain sectors, demonstrating the potential of Chinese products in international markets [2][4] - Winona, a skincare brand from Yunnan, stands out in this initiative, focusing on sensitive skin and leveraging pharmaceutical-grade research to promote its products globally [4][5] - The collaboration between Winona and Li Jiaqi reflects a shared vision of promoting Chinese brands on a global scale, with Li Jiaqi acting as a key promoter for Winona's star products [4][5] Group 2: Research and Development - Winona's core ingredient, "Qingci Fruit PRO MAX," is sourced from the Haba Snow Mountain in Yunnan, with the company successfully registering 16 new plant-based ingredients, ranking among the top in China [5][7] - The integration of research, production, and academic collaboration has accelerated the transformation of research outcomes into competitive advantages for the brand [5][7] Group 3: Cultural Exchange and Consumer Engagement - The pop-up store serves as a platform for cultural dialogue, allowing international consumers to experience the aesthetic appeal of Chinese products [9] - Li Jiaqi emphasizes that product export is fundamentally a form of cultural export, which can enhance the long-term competitiveness of products by fostering interest and recognition of Chinese culture among foreign consumers [9]