1月7日，中国敏感肌护肤领军品牌薇诺娜官宣周柯宇成为品牌护肤大使。一位是不断探索多元发展、以专注打磨作品的优秀青年歌手、演员；一个是连续五 年位居中国敏感肌护肤品市场销售额第一的国民品牌。 有粉丝发现早在2021年，周柯宇就曾在镜头里展示并使用过薇诺娜，这份起于敏感肌的深深羁绊促成了此次合作。此次携手，不仅是一次热度与声量的借 势，更源于薇诺娜与周柯宇对专业价值、美丽与健康的一致追求。 一、薇诺娜携手周柯宇，共赴敏感肌健康全新旅程 无论作为荧幕中潜心打磨演技的演员，还是舞台上唱跳俱佳的实力偶像，周柯宇始终出道以专业态度和敬业精神不断突破自我。在近期热播剧《狙击蝴蝶》 中，周柯宇更是凭借对"李雾"一角的出色诠释，赢得了一大批观众的喜爱。此次与薇诺娜的合作，也是周柯宇热剧后官宣的首个商务。 身为专研敏感肌肤的皮肤学级护肤品牌，薇诺娜同样走过了一条以专业积累为核心的发展之路。创立以来，薇诺娜始终以"安全与高效"为底线，将专业科研 成果转化为触手可及的高品质护肤方案，为消费者提供了更可靠的敏感肌护肤品选择。 作为薇诺娜畅销十余年的王牌产品，薇诺娜特护霜的在敏感肌护肤领域的标杆实力已深入人心。产品专为敏感性肌肤设计，尤 ...

Core Insights - Winona, a leading brand in sensitive skin care, won the annual sunscreen award and marketing brand award at the 2025 Tmall Golden Makeup Awards, reflecting its strong market presence and consumer trust [1][4] - Winona has achieved the highest sales in the sensitive skin care category in China for five consecutive years from 2020 to 2024, showcasing its deep commitment to dermatological research and clinical validation [5] - The brand's unique approach combines pharmaceutical principles with skincare, collaborating with 63 top-tier hospitals for product safety and efficacy testing, thus establishing a strong professional barrier [9] Product Development and Innovation - Winona has developed a new generation of effective skincare products based on the "NUTE principle," focusing on clinical needs, unique mechanisms, technology empowerment, and evidence-based validation [9] - The brand's flagship product, the second-generation Winona Special Care Cream, represents a significant upgrade after 14 years of development, utilizing breakthrough technology for enhanced skin sensitivity repair [10][11] - Winona has expanded its product line to include various items like special care essence, cleansers, and masks, addressing the diverse needs of sensitive skin consumers [11] Market Leadership and Strategy - Winona's "Sensitive Skin PLUS" strategy aims to deepen its focus on niche market demands, establishing a comprehensive solution that includes core products for repair, sun protection, whitening, and anti-aging [12][13] - The brand's Clear Sunscreen has been recognized for its effectiveness, with 98% of testers agreeing on its gentleness and non-irritating properties, and it has received multiple awards for sales leadership in the sensitive skin sunscreen category [14] Social Responsibility and Brand Evolution - Winona has been actively involved in the "We Smile Sunshine Plan" since 2016, providing skin health education and resources to communities affected by high-altitude sun damage, thus elevating public awareness of sun protection as a health issue [16] - The brand's commitment to long-termism and scientific innovation positions it as a trusted name in the skincare industry, capable of adapting to market changes while maintaining consumer loyalty [16][17]