Core Insights - Winona, a leading brand in sensitive skin care, won the annual sunscreen award and marketing brand award at the 2025 Tmall Golden Makeup Awards, reflecting its strong market presence and consumer trust [1][4] - Winona has achieved the highest sales in the sensitive skin care category in China for five consecutive years from 2020 to 2024, showcasing its deep commitment to dermatological research and clinical validation [5] - The brand's unique approach combines pharmaceutical principles with skincare, collaborating with 63 top-tier hospitals for product safety and efficacy testing, thus establishing a strong professional barrier [9] Product Development and Innovation - Winona has developed a new generation of effective skincare products based on the "NUTE principle," focusing on clinical needs, unique mechanisms, technology empowerment, and evidence-based validation [9] - The brand's flagship product, the second-generation Winona Special Care Cream, represents a significant upgrade after 14 years of development, utilizing breakthrough technology for enhanced skin sensitivity repair [10][11] - Winona has expanded its product line to include various items like special care essence, cleansers, and masks, addressing the diverse needs of sensitive skin consumers [11] Market Leadership and Strategy - Winona's "Sensitive Skin PLUS" strategy aims to deepen its focus on niche market demands, establishing a comprehensive solution that includes core products for repair, sun protection, whitening, and anti-aging [12][13] - The brand's Clear Sunscreen has been recognized for its effectiveness, with 98% of testers agreeing on its gentleness and non-irritating properties, and it has received multiple awards for sales leadership in the sensitive skin sunscreen category [14] Social Responsibility and Brand Evolution - Winona has been actively involved in the "We Smile Sunshine Plan" since 2016, providing skin health education and resources to communities affected by high-altitude sun damage, thus elevating public awareness of sun protection as a health issue [16] - The brand's commitment to long-termism and scientific innovation positions it as a trusted name in the skincare industry, capable of adapting to market changes while maintaining consumer loyalty [16][17]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][3] Core Views - The company reported a revenue of 2.372 billion yuan in H1 2025, a year-on-year decrease of 15.4%, with a net profit of 247 million yuan, down 49.0%. The Q2 2025 revenue was 1.423 billion yuan, down 16.7%, and net profit was 218 million yuan, down 28.9%. The company is a leader in sensitive skin care and expects growth after adjustments to its brand matrix [3][4] - The company maintains its profit forecast, expecting net profits of 672 million yuan, 803 million yuan, and 927 million yuan for 2025, 2026, and 2027 respectively, with corresponding EPS of 1.59, 1.90, and 2.19 yuan. The current stock price corresponds to P/E ratios of 29.8, 24.9, and 21.6 for the same years [3][4] Financial Performance Summary - In H1 2025, the company's revenue from various brands was as follows: Winona 1.950 billion yuan (-18.4%), Winona Baby 110 million yuan (+8.6%), Aikeman 51 million yuan (+93.9%), Jirei 212 million yuan (-11.5%), and Pomei 24 million yuan (-4.7%). Online, offline, and OMO channels generated revenues of 1.743 billion yuan (-5.9%), 424 million yuan (-41.7%), and 191 million yuan (-10.0%) respectively [4] - The overall gross margin for H1 2025 was 76.0%, an increase of 3.4 percentage points. The sales, management, and R&D expense ratios were 54.2%, 8.1%, and 4.9%, respectively, with sales expenses increasing due to enhanced marketing personnel, channel expansion, and advertising investments [4][6] Financial Forecasts - The company forecasts revenue growth from 5.522 billion yuan in 2023 to 7.962 billion yuan in 2027, with a CAGR of 13.4%. The net profit is expected to recover from 757 million yuan in 2023 to 927 million yuan in 2027, reflecting a significant turnaround [6][8] - The projected P/E ratios are expected to decline from 26.5 in 2023 to 21.6 in 2027, indicating an improving valuation as earnings recover [6][8]

Core Insights - The beauty market in China is experiencing a transformation, moving from a phase of "scale expansion" to "quality and efficiency competition" as indicated by a 2.9% growth in retail sales of cosmetics in the first half of 2023, which is below the 5% growth of total retail sales [7][8] - Tmall's data shows that over 200 leading merchants achieved double-digit growth in the fast-moving consumer goods sector, and more than 500 new brands saw a year-on-year increase of over 40% in transactions [3][4] Group 1 - The theme of this year's Golden Makeup Awards is "Creating Wind," focusing on a strategy that emphasizes quality and innovation to drive sustainable growth in the beauty industry [4] - The shift in consumer behavior indicates that 47% of Chinese consumers prefer familiar brands, which are built on continuous innovation and deep trust with users [8][10] - The success of new products during the 618 shopping festival highlights the importance of innovation, with 453 brands achieving over 100 million in sales, driven by nearly 109,000 new product launches [11][24] Group 2 - The current market dynamics show that brands must focus on product strength and brand power, as consumers are returning to rational purchasing behaviors [15][30] - Tmall's strategy includes enhancing user operations and deepening engagement with high-value consumers, resulting in a 25% year-on-year increase in transactions from VIP members [29][30] - The "four growth flywheels" strategy implemented by Tmall aims to support brands through marketing, product quality, audience targeting, and traffic expansion, which has proven effective in driving growth [21][30] Group 3 - The beauty market is witnessing a rise in high-value consumer segments, with premium brands showing resilience and growth, as evidenced by the awards given to high-end products at the Golden Makeup Awards [13][19] - Tmall's initiatives to support new products and brands have led to a significant increase in new product visibility and sales, with new product traffic increasing sixfold [24][30] - The collaboration between Tmall and beauty brands is fostering a sustainable growth model, emphasizing long-term strategies over short-term gains [30][33]

Investment Rating - The investment rating for the company is "Buy" (maintained) [6] Core Insights - The company's H1 2025 financial results met market expectations, with revenue of 2.372 billion yuan, a year-on-year decline of 15.43%, and a net profit attributable to the parent company of 247 million yuan, down 49.01% [6] - The company is focusing on product upgrades and brand image enhancement through new product launches and celebrity endorsements [6] - The financial forecast for 2025-2027 predicts net profits of 667 million yuan, 769 million yuan, and 899 million yuan respectively, with corresponding PE ratios of 30, 26, and 22 [6] Financial Data and Profit Forecast - Total revenue (million yuan): - 2024: 5,736 - 2025E: 6,281 - 2026E: 7,114 - 2027E: 8,243 - Year-on-year growth rates (%): - 2025E: 9.5 - 2026E: 13.3 - 2027E: 15.9 - Net profit attributable to the parent company (million yuan): - 2025E: 667 - 2026E: 769 - 2027E: 899 - Gross margin (%): - 2025E: 74.9 - 2026E: 75.3 - 2027E: 75.6 [2][8] Company Overview - As of June 30, 2025, the company has a total share capital of 424 million shares and a net asset per share of 14.28 yuan [3] - The company has a debt-to-asset ratio of 22.42% [3] Sales Performance - In H1 2025, skincare revenue was 2.0 billion yuan, down 12.0% year-on-year, while makeup revenue was 229 million yuan, down 7.1% [6] - Online channel revenue was 1.74 billion yuan, down 5.9% year-on-year, with Douyin platform revenue growing by 7.4% to 410 million yuan [6]

Core Insights - The Watsons Health and Beauty Awards (HWB) 2025 announced that Winona won the Best Brand Award and its Clear Sunscreen won the Best Product Award, marking a significant achievement for the brand in the sensitive skin care market [1][3] Group 1: Brand Performance - Winona has maintained its position as the number one brand in sensitive skin care sales in China from 2020 to 2024, as certified by international agency, Sullivan [2][3] - The brand's success is attributed to its unique approach of developing skin care products based on clinical research and consumer needs, establishing a strong reputation and trust among consumers [2][4] Group 2: Product Innovation - Winona's new generation of star product, the second-generation Winona Special Care Cream, represents a significant iteration after 13 years, utilizing breakthrough technology for effective skin repair [3][4] - The Clear Sunscreen, which has been on the market for ten years, is recognized for its gentle formulation and effectiveness, having been rigorously tested for safety and efficacy [4][5] Group 3: Market Strategy - Winona's "Sensitive Skin PLUS" strategy focuses on addressing specific needs within the sensitive skin demographic, creating a diverse product line that includes specialized creams and sunscreens [4][5] - The brand has achieved significant recognition in the market, ranking in the top 10 sales at Watsons and demonstrating strong consumer approval [3][5] Group 4: Future Outlook - Winona aims to lead the sensitive skin care sector with medical-grade standards, continuously enhancing consumer trust and satisfaction while striving for health and beauty goals [7]

Group 1 - The core achievement of Betaini Group's brand Winona is being recognized as the top-selling sensitive skin care brand in China for five consecutive years (2020-2024) by Frost & Sullivan, highlighting the effectiveness of its medical research-driven skincare standards [1] - Winona's leading position is attributed to its dual-engine strategy of "medical genetics + plant technology," utilizing over 6,500 medicinal plant resources from Yunnan and establishing a comprehensive solution for sensitive skin through the unique "NUTE principle" [1] - Betaini has successfully registered 16 new cosmetic plant ingredients, leading the domestic beauty industry in registration volume, and plans to invest 337 million yuan in R&D in 2024, maintaining an annual R&D investment growth rate of over 5% for three consecutive years [1] Group 2 - Winona was selected as the only dermatological brand in the first batch of "Chinese Consumer Brands" by the Ministry of Industry and Information Technology, filling a gap in the national brand matrix, while Betaini was included in the first "100 Benchmark Brands for Chinese Brand Internationalization" alongside Huawei and BYD [2] - Betaini has established a multinational R&D network across China, France, and Japan, with a Southeast Asia headquarters in Bangkok, and has successfully entered sales channels in Thailand and Hong Kong [3] - The combination of three authoritative certifications reinforces the "medical genetics + plant technology" model and positions Chinese efficacy skincare brands for global competition, emphasizing scientific credibility [3]

Group 1 - The core idea of the news is the launch of JD.com's Summer Cool Season, featuring a variety of products from well-known brands to help consumers cope with high temperatures during July [1][3][10] - JD.com is collaborating with brands like Lancôme, Anessa, Adidas, and others to offer a wide range of summer essentials including beauty products, clothing, and accessories [1][3] - Promotions include discounts such as "every 300 spent gets 30 off," flash sales starting from 7 yuan, and clearance sales up to 70% off [1][3] Group 2 - The Summer Cool Season will last throughout July, with daily limited-time offers on popular items like Adidas running shoes and seasonal clothing [3] - Featured products include cooling clothing, such as Berghaus sun-protective jackets and Ubras bras with cooling technology, aimed at providing comfort in hot weather [5][7] - The event also highlights travel essentials like large-capacity luggage and stylish accessories, catering to summer vacation needs [8][9]

Core Insights - The article highlights the launch of the "High-Quality Consumption Observation" series by Southern Metropolis Daily, focusing on nine popular consumption sectors including beauty economy, sports and outdoor, food and health, smart consumer electronics, pet economy, experience economy, interest consumption, cross-border e-commerce, and consumption technology [1] - The report indicates a significant growth trend in the beauty and personal care market, particularly in the skincare segment, with a year-on-year retail sales increase of 4.4% in May and 4.1% from January to May [1] - The article emphasizes the shift towards efficacy-driven skincare products, with consumers increasingly demanding solutions for specific skin issues, leading to a notable rise in sales for products like sunscreen and hair care [1][12] Industry Trends - The beauty industry is witnessing a rise in "ingredient-focused" marketing, with brands emphasizing core ingredients to meet consumer demands for efficacy [11][25] - The competition in the high-end cosmetics market is intensifying, with international brands re-entering the Chinese market and dominating sales rankings during major promotional events like the 618 shopping festival [30][31] - Online sales channels have surpassed 50% of the market share in the cosmetics industry, with brands increasingly relying on e-commerce platforms for revenue growth [22][24] Brand Performance - Notable brands such as Proya and Han Shu have reported significant revenue growth, with Proya achieving over 10.7 billion yuan in 2024, while Han Shu's sales on Douyin reached 6.7 billion yuan [35][36] - The article mentions that brands like Huaxi Biological and Juzhibio have seen substantial revenue increases, with Juzhibio's revenue growing by 57.2% to 5.54 billion yuan in 2024 [7][33] - The performance of brands is increasingly tied to their ability to innovate and effectively market their products, particularly in the context of ingredient transparency and efficacy claims [11][25] Consumer Behavior - Consumers are becoming more rational in their purchasing decisions, focusing on product efficacy, ingredient transparency, and value for money, which is pushing brands to invest more in research and development [25][26] - The demand for specific skincare solutions, such as anti-aging and repair products, is driving growth in niche markets within the beauty sector [12][25] - The rise of content-driven e-commerce, including live streaming and social media sales, is reshaping how beauty brands engage with consumers and drive sales [24][30]

Core Viewpoint - The article highlights the journey of the "Qing Ciguo" (青刺果) from a little-known plant in the mountains of Southwest China to a significant ingredient in skincare products, particularly through the efforts of the brand Winona (薇诺娜) [2][19]. Group 1: Qing Ciguo's Historical and Cultural Significance - Qing Ciguo has a history of over a thousand years in medicinal and culinary use among ethnic minorities in Yunnan, with documented medicinal use dating back approximately 500 years [2][6]. - The plant is known for its resilience, blooming in harsh winter conditions, symbolizing strength and beauty [2]. Group 2: Winona's Research and Development Efforts - Winona has been researching Qing Ciguo since its inception, selecting it as a core ingredient from over 6,500 medicinal plants in Yunnan [8][10]. - The brand has published 17 academic papers related to Qing Ciguo, with 13 being published and 4 presented at conferences, showcasing its commitment to scientific validation [10]. - Winona's research has transitioned Qing Ciguo from a traditional medicinal plant to a scientifically validated ingredient, establishing its efficacy in skin barrier repair [11][19]. Group 3: Product Development and Innovation - Winona has developed multiple iterations of its flagship product, the "Special Care Cream," utilizing advanced extraction and refinement techniques to enhance the stability and efficacy of Qing Ciguo oil [11][14]. - The introduction of new components like Qing Ciguo polysaccharides and flavonoids represents a shift from single-component to multi-component applications in skincare [14][16]. Group 4: Economic and Ecological Impact - The expansion of Qing Ciguo cultivation has positively impacted local economies, improving infrastructure and creating job opportunities in the region [20][21]. - Winona has implemented sustainable practices, including carbon footprint management and ecological restoration projects, contributing to environmental conservation [23][28]. Group 5: Industry Recognition and Future Prospects - Winona has received international awards for innovation in raw materials and research excellence, positioning itself as a leader in the Chinese cosmetics industry [17][19]. - The company plans to replicate its success with Qing Ciguo by exploring other local plants, further driving innovation and economic growth in the region [30][31].

Investment Rating - The report maintains a "Recommended" rating for the company, with a target price based on projected earnings growth and valuation metrics [4][5]. Core Insights - The company reported a revenue of 5.736 billion yuan for 2024, reflecting a year-on-year growth of 3.87%. However, the net profit attributable to shareholders decreased by 33.53% to 503 million yuan [2][5]. - The main revenue source is the brand "Winona," which saw a revenue decline of 5.45% to 4.909 billion yuan, while "Winona Baby" and "Aikeman" experienced significant growth of 34.03% and 65.59%, respectively [2][4]. - The gross margin for 2024 was 73.74%, with a slight decrease of 0.16 percentage points year-on-year. The net profit margin decreased by 4.93 percentage points to 8.77% [3][4]. Financial Performance Summary - Revenue projections for 2025, 2026, and 2027 are 6.285 billion yuan, 7.153 billion yuan, and 8.146 billion yuan, respectively, with growth rates of 9.6%, 13.8%, and 13.9% [5][7]. - The net profit attributable to shareholders is expected to recover to 700 million yuan in 2025, with a growth rate of 39.2%, followed by 856 million yuan in 2026 and 1.059 billion yuan in 2027 [5][7]. - The report indicates an increase in operating expenses, with sales, management, and R&D expense ratios rising significantly in recent quarters [3][4]. Brand Strategy and Market Position - The company is expanding its market presence with a multi-brand strategy, focusing on the main brand "Winona" and introducing new products in the sensitive skin segment [4]. - The launch of the "Winona 2.0" strategy aims to enhance brand positioning and product offerings, which is expected to drive long-term growth [4][5].