Core Insights - The article highlights the successful agricultural product exhibition in Xiangcheng County, Sichuan, showcasing local specialties and attracting both residents and tourists [1][3]. Group 1: Agricultural Products - Xiangcheng County, located in the core area of the Shangri-La ecological tourism zone, has a diverse range of agricultural products due to its unique geographical and climatic conditions [3]. - Ten varieties of agricultural products, including apples, blueberries, and matsutake mushrooms, have received national organic certification, leading to the establishment of 11 geographical indication trademarks [3][6]. - The exhibition featured a variety of local products such as apples, Tibetan pears, barley, and caterpillar fungus, alongside deep-processed foods like wine and mushroom cookies, which enhance the shelf life and nutritional value of the products [3][6]. Group 2: Economic Impact - The event attracted over a thousand local residents and tourists, resulting in active on-site transactions, with many attendees purchasing local products [6]. - Xiangcheng County has been actively promoting agricultural brand development, focusing on regional public brands and nurturing several food processing enterprises, which has increased the added value and market competitiveness of local agricultural products [6]. - The county has established an integrated circulation system combining online and offline sales, with over 50 dedicated sales points in major supermarkets across Zhejiang, facilitating the distribution of Xiangcheng agricultural products nationwide [6]. Group 3: Cultural Promotion - The exhibition is part of the 2025 Shangri-La Ring Cultural Week, themed "Meeting at the White Tibetan House, Charm of Shangri-La," which aims to present a rich tapestry of ethnic culture and pastoral beauty [6].