来自河南的林女士告诉记者，父母在所谓"国学大师"的引导下加了十几个微信群，每次上课先讲一点养 生理论，然后用大量时间介绍各类根治慢性病的"神药"。课后还要提交学习心得、为"神药"拍摄推销视 频，发给亲朋好友。林女士发觉时，父母为购买"神药"已花费上万元。 9.9元卖书送课，实则是为了推销高价课；号称交5000元学费可跟着名师学中医，一个月后就能"速 成"开店，结果一直推销保健品…… "新华视点"记者调查发现，越来越多老年人渴望通过老年课堂拓宽朋友圈、学习新技能、丰富晚年生 活。这也让他们成为不法分子围猎的对象，多地不时爆出老年人上课被骗的案例。 "免费"、低价课堂套路多多 在黑猫投诉 【下载黑猫投诉客户端】平台，常见各类"老年课堂被骗"的投诉；微博上，"76岁大爷学AI 做视频被骗2880元"话题阅读量近150万，类似话题时常登上热搜。 记者调查发现，一些老年人上网课遭遇花式骗局。有的老年课堂宣称免费、低价，引流后再以各种话术 诱导老年人高价买课。这类课程多是声乐、视频剪辑、人工智能等类型。 2025年5月，大学生秋秋（化名）的奶奶刷到某直播间，主播声称"9.9元卖书送免费声乐课"。秋秋替奶 奶下单后，助理老 ...

记者调查发现，一些老年人上网课遭遇花式骗局。有的老年课堂宣称免费、低价，引流后再以各种话术诱导老年人高价买课。这类课程多是声 乐、视频剪辑、人工智能等类型。 2025年5月，大学生秋秋（化名）的奶奶刷到某直播间，主播声称"9.9元卖书送免费声乐课"。秋秋替奶奶下单后，助理老师添加微信将她拉入课 程群。上了线上体验课后，老师开始不断私信发长语音，怂恿购买高价课，并打出"知道您舍不得2580元，但我想让您有一个幸福快乐的晚 年"等"亲情牌"话术。 | 高级声乐指导 △ | 高级声乐指导 Q | | --- | --- | | ·) 37" | 同学,今天也是 ■■老师招生截至 | | | 的日子,虽然今天是封班的日子, | | 同学,我是 ■老师,课程结束后 | 但是我一点也不开心,因为你没有 | | 久久不能平静,您这么喜欢,却还 | 跟着老师学习起来,尽管我这么多 | | 没加入到老师的课堂里,老师真的 | 天一直联系您,您都不为所动,回 | | 有点惋惜,我从来不会主动去劝任 | 想起来我带您的这么多天,麦穗老 | | 何人去报名。因为我觉得学习声乐 | 师教给您的每一个技巧,每一句歌 | | 是兴趣爱好, ...

Group 1 - The consumption market in Huai'an is experiencing a surge due to the upcoming Mid-Autumn Festival and National Day, with supermarkets and farmers' markets well-stocked with goods [1] - Gift boxes, particularly those priced between 100 to 200 yuan, are prominently featured in stores, emphasizing value, practicality, and a sense of ceremony [1] - Health-oriented products, such as massage devices and therapy instruments, are gaining popularity alongside traditional mooncake gift boxes [1] Group 2 - The newly renovated Shunlian Supermarket is targeting younger consumers by offering a modern shopping environment and a product lineup that emphasizes value and aesthetic appeal [3] - The supermarket has removed over-packaged and overpriced items, introducing competitively priced products through local sourcing and private label customization [3] - The focus on mooncakes and nuts during the Mid-Autumn Festival has led to a strategy that ensures high quality at lower prices compared to e-commerce platforms [3] Group 3 - The farmers' market on Huaihai East Road is experiencing increased foot traffic as consumers prepare for the holidays, with a variety of fresh produce and seafood available [5] - The market has implemented measures to ensure stable prices and sufficient supply of essential goods, enhancing the shopping experience for consumers [7] - Safety inspections and supply chain management are prioritized to maintain a secure and pleasant shopping environment during the festive period [7]

Core Viewpoint - The distinction between "health products" and "health food" is emphasized, highlighting the lack of legal definition for "health products" and the specific legal status of "health food" under Chinese law [1] Group 1: Definition and Regulation - "Health products" encompass a wide range of items without a clear legal definition, including those claiming specific health benefits like "health wine" and "weight loss coffee" [1] - "Health food" is defined under the Food Safety Law of the People's Republic of China, requiring registration or filing, and can claim specific health functions [1] Group 2: Consumer Guidance - Consumers are advised to recognize the health food label (commonly known as "small blue hat") and approval number, and to choose products based on health functions and suitable demographics [1] - It is recommended to purchase health food from legitimate online and offline channels, retaining invoices or sales receipts, and to be cautious of purchasing through social media or live streaming [1] Group 3: Awareness and Rights - Consumers should enhance their risk awareness and self-protection, being vigilant against false marketing tactics that imply health benefits or use misleading concepts like "natural" or "weight loss" [1] - In case of quality issues, consumers are encouraged to contact sellers for after-sales service, and to report false advertising or consumer fraud by calling the 12315 hotline or consulting consumer associations [1]

Core Viewpoint - The article emphasizes the distinction between "health products" and "health food," highlighting the prevalence of false advertising and misleading claims in the health product market in China [1][2]. Group 1: Definition and Issues - "Health products" are broadly defined without clear legal boundaries, often including items like "health wine," "height-increasing powder," and various daily consumer goods that claim health benefits, while "health food" is legally registered and can claim specific health functions [1]. - The health product market has seen significant issues such as false advertising, exaggerated claims, and consumer deception, necessitating consumer awareness in selecting legitimate health food products [1]. Group 2: Marketing Malpractices - The marketing chaos in the health product sector includes three main issues: the shift of illegal marketing to online platforms, the emergence of covert marketing channels through private live streaming, and the use of deceptive marketing tactics targeting vulnerable populations, particularly the elderly [2]. - Influencers and well-known bloggers are exploiting their reach to promote ordinary products and health foods through misleading claims, which infringes on consumer rights [2]. Group 3: Regulatory Actions - The market regulatory authority has been actively combating illegal practices since 2020, with over 6,304 cases investigated and fines totaling 260 million yuan, focusing on false advertising and unfair competition in the health product market [3]. - New initiatives include encouraging consumers to report illegal activities and enhancing supervision of direct sales companies to prevent violations [3]. Group 4: Future Directions and Consumer Guidance - The regulatory body plans to continue addressing false advertising in health products, particularly for the elderly, to protect consumer rights and maintain fair market competition [4]. - Consumers are advised to recognize legitimate health food labels, choose reputable purchasing channels, and remain vigilant against deceptive marketing tactics [4].

Core Viewpoint - The distinction between "health products" and "health food" is significant, with the former lacking clear legal definitions and often associated with misleading claims, while the latter is legally registered and can claim specific health benefits [1][2]. Group 1: Definition and Distinction - "Health products" encompass a wide range of items without clear legal definitions, including those claiming specific health benefits like "health wine" and "weight loss coffee" [1]. - "Health food" is a legally defined category under China's food safety law, allowing for specific health claims, while other foods cannot make such claims [1]. Group 2: Consumer Guidance - Consumers should recognize the health food label (commonly known as "small blue hat") and approval number, and choose products based on their health functions and target groups [2]. - It is advised to purchase health food from legitimate online and offline channels, retaining invoices or sales receipts, and to be cautious of purchases through social media or live streams [2]. - Consumers are encouraged to enhance their risk awareness and self-protection, being vigilant against false marketing tactics that suggest health benefits or treatments for diseases [2]. - Consumers should maintain their legal rights, reporting quality issues or fraudulent claims to the appropriate authorities [2].

Key Points Summary of Kefu Medical Conference Call Company Overview - **Company**: Kefu Medical - **Industry**: Medical Devices and Healthcare Financial Performance - **H1 2025 Revenue**: 1.451 billion CNY, up 14.5% YoY [2] - **Net Profit**: 166 million CNY, down 9.5% YoY [3] - **Cash Flow**: Operating cash flow of 351 million CNY, up 14.5% YoY [3] - **Dividend**: Proposed cash dividend of 6 CNY per 10 shares, totaling 120 million CNY [3] Revenue Breakdown by Segment - **Health Monitoring**: 270 million CNY, up 12% [4] - **Medical Care**: 420 million CNY, up 9.2% [4] - **Rehabilitation Aids**: 560 million CNY, down 6.5% [4] - **Respiratory Support**: 100 million CNY, down 43.3% [4] - **Traditional Chinese Medicine Therapy**: 90 million CNY, up 6% [4] Growth Expectations - **Full Year Revenue Growth**: Expected to exceed 10% [2] - **Q3 Revenue Forecast**: Approximately 850 million CNY, up over 20% YoY [11] - **Q4 Revenue Forecast**: Expected to exceed 900 million CNY, up over 20% YoY [11] - **Segment Growth Projections**: - Rehabilitation Aids and Medical Care: ~10% growth - Health Monitoring: ~16% growth - Respiratory Support: Recovery to ~8% growth - Traditional Chinese Medicine: 10%-15% growth [12] Online and Offline Sales Channels - **Online Revenue**: 970 million CNY, 65% of total revenue [6] - **Offline Revenue**: 470 million CNY, 31% of total revenue [6] - **Sales Platforms**: Major online sales through Tmall, JD, and Douyin [6] International Expansion - **Overseas Revenue**: Approximately 100 million CNY in H1 2025, significant growth [8] - **Acquisitions**: Completed acquisitions of Shanghai Huazhou and Hong Kong Ximanla to enhance market presence in Europe and Hong Kong [8] - **Future Expectations**: Anticipated overseas revenue to exceed 300 million CNY in H2 2025 [18] Product Innovation and Development - **AI and Digitalization**: Focus on integrating AI in health monitoring devices [5][20] - **New Product Launches**: Introduction of innovative products like bone conduction hearing aids and electric wheelchairs [7] - **R&D Investment**: 40 million CNY in R&D, with a focus on improving product performance and user experience [28] Challenges and Risks - **Respiratory Support Losses**: Losses attributed to market demand fluctuations and cost control issues [16] - **Sales Expenses**: Sales expense ratio at 32%, with significant investment in hearing aid business [28] Strategic Focus - **Core Product Strategy**: Core products contribute over 80% of total revenue, with plans to develop more high-revenue products [22] - **Market Positioning**: Emphasis on enhancing brand influence and market share through product innovation and strategic acquisitions [32] Conclusion - **Overall Outlook**: Kefu Medical is positioned for growth with a focus on innovation, international expansion, and improving operational efficiency, despite facing challenges in certain segments. The company aims to leverage its strengths in AI and digital health to enhance its product offerings and market presence.

Core Viewpoint - The article highlights the increasing trend of consumer fraud targeting the elderly, characterized by professional and systematic tactics employed by illegal businesses to manipulate and deceive older consumers [1][2]. Group 1: Fraudulent Practices - Illegal businesses are using high-priced health devices and "bee glue" health products to mislead elderly consumers through false advertising [1]. - The fraudulent tactics include creating a facade of legitimate operations by renting formal storefronts and attracting potential customers through community promotions and "health seminars" [1][2]. - The two identified cases exhibit a complete industrial chain of "front-end experience attraction - mid-end brainwashing marketing - back-end high-priced sales" [1]. Group 2: Regulatory Measures - The West Lake District Market Supervision Bureau is actively exploring and improving regulatory measures to protect elderly consumers, including conducting thorough inspections and special actions like "Protecting the Elderly and Cleaning the Source" [2][3]. - The bureau is simplifying evidence recognition processes for complaints related to elderly consumer fraud to ensure timely and efficient law enforcement responses [3]. - There is a call for family members to pay more attention to their elderly relatives' consumption patterns to help them avoid falling into "emotional marketing" traps [3].

Group 1 - The core activity involved a charity medical consultation and medicine donation event organized by the Shaanxi Securities Regulatory Bureau and the Shaanxi Listed Companies Association, featuring two pharmaceutical companies, Panlong Pharmaceutical and Kanghui Pharmaceutical [1][2] - Panlong Pharmaceutical emphasized its commitment to public welfare and health, aiming to integrate its corporate social responsibility into its operations by providing medical services and medicines directly to rural communities [1] - Kanghui Pharmaceutical expressed its dedication to improving life quality and human health, planning to continue various public welfare activities and deepen cooperation with local medical institutions [1] Group 2 - The event was a targeted initiative based on an assessment of villagers' health conditions, showcasing the social responsibility of the capital market and the service-oriented culture of the industry [2] - A total donation value of 149,800 yuan (approximately 14.98 million) was made, including 4,417 boxes of medicines and two medical devices, which were donated by the Shaanxi Listed Companies Association [2] - The medical consultation event served over 210 people, with more than 1,400 boxes of donated medicines distributed, including essential products for various health conditions such as gout, cardiovascular issues, and common colds [2]