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ST易购(002024) - 2024年度业绩说明会投资者活动记录表
2025-04-20 10:13
Group 1: Business Strategies and Initiatives - The company launched the "Foreign Trade Quality Products Revitalization Plan" to support foreign trade enterprises in expanding into the domestic market, providing a fast online store setup process and operational training [3][9][30] - The focus on community services includes the "Renewal Service Station" and "Convenient Service Station," aiming to create a 15-minute service circle for consumers [3][32] - The company plans to enhance its self-operated capabilities by optimizing product supply chains and focusing on high-quality, cost-effective products [27][20] Group 2: Financial Performance and Market Position - By the end of 2024, the sales proportion of JSAV exclusive products reached 22.6%, contributing to an increase in gross margin and profitability [5] - In 2024, the company achieved a net profit of 6.1 billion yuan, with a year-on-year revenue growth of 34.35% in the fourth quarter [15][26] - The company aims to leverage the expansion of the old-for-new policy, increasing the number of supported product categories from 8 to 12, including digital products [26][15] Group 3: Customer Engagement and Services - The introduction of the "Bee Card" offers various consumer benefits, including a 365-day return policy and free maintenance services [11][30] - The company emphasizes transparent service pricing through its platforms, ensuring consumers are informed about service costs [8] - The "Super Member" program provides exclusive discounts and benefits, enhancing customer loyalty and engagement [30][42] Group 4: Technological Integration and Innovation - The company is investing in AI and digital technologies to improve management efficiency and reduce operational costs [9][22] - The implementation of AI assistants and digital guide screens in stores aims to enhance customer experience and operational efficiency [22] - The company is actively collaborating with brands to launch innovative products, responding to market trends and consumer demands [24][29] Group 5: Challenges and Future Outlook - The company faces challenges such as insufficient internal growth momentum and increasing competition in the home appliance market [12] - To address debt issues, the company is focusing on restoring partnerships with suppliers and negotiating payment terms [14][24] - The strategic direction for the next five years includes strengthening retail service capabilities and enhancing brand reputation [33][40]