Core Viewpoint - The article discusses the intense price competition in the Chinese television market during the "6.18" shopping festival, highlighting the impact of government subsidies and consumer preferences for larger, high-efficiency TVs. The competition is characterized by significant price drops, with some products being sold at prices comparable to their panel costs, leading to concerns about profit margins for manufacturers [1][2][4][5]. Group 1: Market Trends and Sales Performance - The average price of televisions during the "6.18" festival has decreased by over 10% compared to last year's "Double Eleven" sales, particularly for large-sized TVs [2][4]. - Sales of large-screen TVs (75 inches and above) have surged, with TCL, Hisense, and Xiaomi leading in sales rankings [1]. - The overall sales revenue in the domestic TV market is expected to grow by approximately 15% year-on-year during "6.18" due to the influence of government subsidies [6]. Group 2: Consumer Preferences and Product Trends - Consumers are increasingly opting for high-quality, larger TVs, with Mini LED technology gaining popularity [8][10]. - The market is seeing a shift towards energy-efficient and high-end products, with over 90% of sales attributed to high-efficiency TVs [8]. - The promotion period for "6.18" has been extended from five weeks to six weeks, indicating a strategic shift by e-commerce platforms to capture more sales [5]. Group 3: Competitive Strategies of Major Brands - Major brands like TCL and Hisense are focusing on product differentiation and technological innovation rather than solely competing on price [8][10]. - TCL has introduced a diverse range of products across different price segments, leveraging both government and corporate subsidies to boost sales [8]. - Hisense is emphasizing smart, large-screen, and energy-efficient TVs, aiming to attract consumers looking for value [9][10]. Group 4: Supply Chain and Panel Pricing - The price competition in the TV market is supported by stable panel prices, with manufacturers like BOE and TCL focusing on high-value products [13]. - Liquid crystal panel prices have remained stable, but there are concerns that if TV sales do not meet expectations, it could lead to adjustments in panel procurement and pricing strategies [13][14]. - Panel manufacturers are advised to maintain rational production levels and avoid excessive price competition to stimulate demand for larger TVs [14].

Core Viewpoint - TCL launched the T7L and Q9L series of QD-Mini LED TVs at the 2025 product release event, featuring advanced technologies and competitive pricing starting at 3499 yuan [1]. Product Features - The T7L and Q9L series have upgraded panel, backlight control, color technology, sound, and design. High-end technologies are now applied to mainstream products to enhance cost-effectiveness [1]. - The T7L Pro series features the Butterfly Wing Starry Screen with a contrast ratio of 7000:1 and a reduced screen reflectivity of 1.8% [1]. - The Q9L Pro series supports up to 3456 zones, while the T7L Pro series supports up to 1056 zones, optimizing light-emitting chips and algorithms for improved picture quality [1]. Performance Enhancements - The peak brightness of the T7L Pro series increased from 1600 nits to 2200 nits, while the Q9L Pro series rose from 2400 nits to 4500 nits, with extended brightness duration [2]. - The Quantum Dot Pro 2025 technology enhances color reproduction capabilities, and the TVs are equipped with a 5-channel sound system and upgraded SOC chip [2]. Pricing Information - The T7L series starts at 2799 yuan after national subsidies, with various sizes priced accordingly. The T7L Pro series starts at 3839 yuan, and the Q9L Pro series has a maximum price of 14999 yuan for the 98-inch model [3][6].