Core Viewpoint - The article emphasizes the importance of brand building in the securities industry, highlighting the current lag in brand development and exploring how securities firms can leverage brand construction to enhance business growth and core competitiveness for high-quality development [1][2]. Industry Transformation - Brand building has become a core competitive advantage for securities firms, with many establishing dedicated brand departments or integrating brand functions into strategic development units [2][3]. - The integration of brand strategy with overall company strategy is crucial, as digital finance enhances brand visibility and communication [2]. Practical Significance - Brand building is essential for securities firms for several reasons: - Differentiation in a homogenized market, where a clear brand positioning helps avoid price wars [4]. - Enhancing investor relations through a strong brand image that fosters trust and loyalty [4]. - Business empowerment, where a strong brand can lower customer acquisition costs and create business opportunities [5]. - Compliance and risk management, as a strong brand reputation helps mitigate reputational risks [6]. - Attracting talent, especially among younger generations who value meaningful work [6]. Issues in Brand Building - Securities firms face several challenges in brand building: - High levels of brand homogeneity, leading to a lack of market recognition [7]. - Difficulty in translating abstract cultural values into tangible brand messages [7]. - Neglecting the needs of the younger generation, resulting in communication gaps [7]. - Insufficient international communication strategies, limiting global brand presence [8]. - A disconnect between technological advancements and brand content innovation [8]. Theoretical Framework - The article suggests using classic brand models to guide brand building in securities firms: - The Customer-Based Brand Equity (CBBE) model outlines stages from brand recognition to brand relationship [9]. - The service brand equity model emphasizes the importance of service quality in building brand value [10]. - Brand premium theory indicates that strong brands can command higher prices and profit margins [10]. Practical Pathways - Securities firms can enhance brand building through several strategies: - Defining brand strategy models that align with business development stages [11]. - Implementing targeted strategies for different business segments to achieve brand and business synergy [12]. - Adjusting brand strategies according to economic cycles to enhance brand resilience [14]. - Leveraging technology to create a digital ecosystem for brand operations [15]. - Building brand reputation through social responsibility and community engagement [17]. Effectiveness Evaluation - The effectiveness of brand building can be assessed through dual dimensions: - Business indicators such as customer acquisition costs and client loyalty [18]. - Brand indicators including brand awareness and premium pricing capabilities [18]. - The IMMF brand value assessment model provides a structured approach to evaluate the return on brand investment [19][20]. Conclusion - Brand building is a critical strategy for securities firms to navigate homogenized competition and achieve high-quality growth, with a focus on digital transformation, cultural integration, and international communication [24].

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示概不對因本公告全部或任何部分內容而產生或因倚賴 該等內容而引致的任何損失承擔任何責任。 （於中華人民共和國註冊成立之股份有限公司， 中文公司名稱為華泰證券股份有限公司，在香港以HTSC名義開展業務） （股份代號：6886） 海外監管公告 本公告乃根據上市規則第13.10B條規則作出。 茲載列本公司在上海證券交易所網站刊登之《華泰證券股份有限公司2025年半年 度報告》，僅供參閱。 釋義 於本公告，除文義另有所指外，下列詞彙具有以下涵義。 「本公司」 指 於中華人民共和國以華泰證券股份有限公司的公司名稱註冊 成立的股份有限公司，於2007年12月7日由前身華泰證券有 限責任公司改制而成，在香港以「HTSC」名義開展業務，根 據公司條例第16部以中文獲准名稱「華泰六八八六股份有限 公司」及英文公司名稱「Huatai Securities Co., Ltd.」註冊為註 冊非香港公司，其H股於2015年6月1日在香港聯合交易所 有限公司主板上市（股票代碼：6886），其A股於2010年2月 26日在 ...