证券板块 证券类 APP 发展态势良好，行业活跃度显著提升，用户参与意愿与市场吸引力持续走高。据易观千帆最新发布的数 据，2026 年 1 月，证券服务应用领域的月度活跃用户规模达到 1.84 亿，环比增长 5.11%，同比增长 13.86%。多家券 商增速亮眼，华泰证券旗下的"涨乐财富通"与国泰海通的"国泰海通君弘"稳居行业前列，1 月份月活分别为 1281.5 万、1100.99 万，环比分别增长 5.73%、5.85%。此外，平安证券的"平安证券"App 当月活跃用户数为 937.28 万，较 上月提升 5.56%；招商证券的"招商证券"、中信证券的"中信证券信 e 投"、国泰海通的"国泰海通通财"以及中信 建投证券的"蜻蜓点金"、广发证券的"广发易淘金"等应用，月活用户均突破 700 万大关，环比增长率均在 4%以上。 投资建议：建议关注三条主线：（1）强烈推荐估值及业绩错配程度较大的优质券商，重点关注国泰海通；建议关注 AH 溢价率较高、有收并购主题的券商；建议关注短期受益于科技股上市的券商。（2）四川双马：科技赛道占优，创投业 务有望受益，布局基因治疗赛道新标的，深化生物医药产业链。公司管理基金的 ...

Core Insights - The A-share market is experiencing a "spring rally" in 2026, leading to increased trading activity and a surge in active users of stock trading apps, reaching 184 million in January 2026, a year-on-year increase of 13.86% and a month-on-month increase of 5.11% [1][2][3] User Activity Trends - The monthly active users of securities apps showed a fluctuating upward trend from January 2025 to January 2026, with a peak of 172 million in March 2025, followed by a decline to 160 million in May 2025, before rising again to 184 million in January 2026 [1][2] - The significant growth in January 2026 is attributed to the spring market conditions and a low base effect from the previous year's January due to fewer trading days caused by the Spring Festival [3] Leading Apps and Market Dynamics - Among the top 30 apps, "Tonghuashun" leads with 38.75 million active users in January 2026, followed by "Dongfang Caifu" and "Dazhihui" with 19.29 million and 13.76 million users, respectively [5][6] - The overall active user growth for securities apps is stable, with most apps experiencing a month-on-month growth rate between 5% and 7%, and year-on-year growth rates generally between 10% and 20% [5][6] Market Sentiment and New Accounts - The number of new accounts opened in January 2026 increased by 213% year-on-year, indicating strong investor interest in entering the market [7] - The balance of margin trading has reached historical highs, with new margin trading accounts totaling 190,500 in January, reflecting a month-on-month increase of 29.5% and a year-on-year increase of 157% [7] AI Integration in Securities Apps - The integration of AI tools into investment decision-making processes is enhancing user engagement, with over 30 securities firms deploying localized AI models for various services [9] - Major brokerages are utilizing AI for stock diagnosis, industry analysis, and asset allocation, transitioning from mere trading tools to comprehensive wealth management platforms [9][10] Future Trends in Securities Apps - The competition among securities apps is shifting from user scale to service value, with a focus on long-term client trust and the integration of AI capabilities into advisory services [10][11] - The industry is expected to see three key trends: deepening intelligent services, upgrading content ecosystems, and accelerating scenario integration to enhance user stickiness [11]

具体来看，华泰证券的"涨乐财富通"和国泰海通的"国泰海通君弘"保持行业领跑地位，1月份月活分别为1281.5万、1100.99 万，环比分别增长5.73%、5.85%。 本报记者 于宏 随着市场趋势向好，证券类App的用户活跃程度水涨船高。易观千帆数据显示，1月份，证券类App月活跃用户数（以下简 称"月活"）达1.84亿，同比增长13.86%，环比增长5.11%。 多家券商增速亮眼 同时，多家综合实力较强的大型券商旗下App也展现出强劲活力。1月份，平安证券App"平安证券"月活为937.28万，环比 增长5.56%；招商证券App"招商证券"、中信证券App"中信证券信e投"、国泰海通App"国泰海通通财"、中信建投证券App"蜻蜓 点金"月活均超700万，环比增幅均在4%以上。同期，广发证券App"广发易淘金"月活规模环比增长5.53%，达736.42万，跻身月 活700万以上阵营。 从环比增速来看，1月份，月活环比增速居首的券商App是国信证券的"国信金太阳"，月活规模达442.1万，环比增长 7.94%；紧随其后的是国投证券App"国投证券"，月活规模达368.64万，环比增长7.08%。 "展望未 ...

Core Viewpoint - Huatai Securities has completed its seventh board of directors reshuffle, appointing Wang Huiqing as the new chairman and Zhou Yi as the CEO, while the former chairman Zhang Wei has retired due to age [1][10]. Leadership Changes - Wang Huiqing, born in February 1970, has a background in finance and law, along with qualifications as a certified public accountant and lawyer, creating a comprehensive skill set in "law + finance + management" [2][11]. - Wang has experience in various governmental roles and has been involved in the financial sector since 2009, leading significant financial platforms [2][11]. - Zhou Yi, who has been with Huatai since 2006, has successfully led the company's digital transformation and global expansion since becoming CEO in 2019 [5][14]. Strategic Focus - The new leadership emphasizes a dual-driven strategy of wealth management and institutional services powered by technology, aiming to enhance the global collaborative organizational and business framework [4][13]. - Huatai Securities has maintained a leading position in financial technology investments, with expenditures of 2.724 billion yuan in 2022, and projected investments of 2.578 billion yuan and 2.448 billion yuan for 2023 and 2024, respectively [5][14]. Subsidiary Management Changes - Huatai Securities Asset Management has also undergone management restructuring, with Jiang Xiaoyang becoming the sole chairman and Zhu Qian appointed as the new general manager [7][16]. - The new management team consists of experienced individuals who have been with Huatai for many years, ensuring continuity and expertise in the company's operations [7][16]. Business Performance - Huatai Securities Asset Management has focused on various investment areas, including fixed income, equity, multi-asset, and FOF investments, as well as ABS and REITs [7][16]. - By the end of 2025, the company had issued 994 ABS products totaling 1,011.123 billion yuan, ranking third in the industry [8][17]. - The public fund management scale reached 180.824 billion yuan by the end of 2025, marking a year-on-year growth of 31.59% [8][17].

Core Insights - The monthly active users (MAU) of securities apps reached a record high of 175 million in December 2025, marking a 1.75% month-over-month increase and a 2.26% year-over-year increase, indicating a strong recovery in user engagement within the year [1][2]. User Engagement Trends - The year 2025 saw a fluctuating trend in MAU for securities apps, starting at approximately 161.84 million in January, peaking in December. The lowest point was in May, after which a recovery began, with notable rebounds in November and December [1][2]. - The monthly active user numbers for the months leading up to December were as follows: - January: 161.84 million - March: 171.73 million - May: 160.31 million (lowest point) - November: 172.30 million - December: 175.31 million [2]. Competitive Landscape - In December, third-party securities apps dominated the market, with Tonghuashun leading at 36.70 million MAU, followed by Dongfang Caifu at 18.22 million and Dazhihui at 12.97 million. Among brokerage apps, Huatai's Zhangle Wealth and Guotai Junan's Junhong surpassed 10 million MAU [2][3]. - The number of brokerage apps with an average monthly active user count exceeding 6 million increased to 14 in 2025, reflecting a growing concentration in the market [4]. AI Integration in Services - The application of AI technology in the securities industry has accelerated, with various brokerages launching intelligent tools across three core areas: intelligent research, trading, and advisory services. This aims to enhance user experience and service efficiency [6]. - Notable advancements include: - Upgrades in intelligent trading systems by Galaxy Securities, which automate price negotiations and order generation [6]. - The launch of AI advisory platforms by multiple brokerages, integrating comprehensive financial data to improve user decision-making [6]. Average Monthly Active Users - The average monthly active users for the top securities apps in 2025 were as follows: - Tonghuashun: 35.50 million - Dongfang Caifu: 17.43 million - Dazhihui: 12.10 million - Zhangle Wealth: 11.44 million - Guotai Junan Junhong: 9.88 million [5].

Core Insights - The report highlights the increasing competition among brokerage firms as they enhance their apps to provide comprehensive wealth management services, with a focus on investment advisory and insurance sales [1][4]. Group 1: App Usage and Growth - As of December 2025, the monthly active users (MAU) of securities apps reached 175 million, marking a 1.75% month-on-month increase and a 2.26% year-on-year increase, setting a new monthly record for 2025 [1]. - Huatai Securities' "Zhangle Wealth" and Guotai Junan's "Guotai Junan Junhong" led the brokerage apps with MAUs of 12.12 million and 10.40 million, respectively, showing month-on-month growth of 2.59% and 2.12% [2]. - The app "Xingye Securities Youlibao" exhibited the most significant year-on-year growth, with a 20.66% increase, reaching an MAU of 1.87 million in December [2]. Group 2: Wealth Management Transformation - Brokerage firms are focusing on optimizing their apps by enhancing investment advisory services and introducing insurance sections to meet diverse user investment needs [4]. - The introduction of new investment advisory services, such as "Stock Selection Treasure" and "Beixin Lingdong+", aims to provide tailored services for different customer segments [4]. - The shift towards comprehensive wealth management is seen as essential for brokerages to overcome challenges posed by declining commission rates, with a focus on offering a full range of asset allocation services [5].

Core Insights - The brokerage apps have become an important window for observing the comprehensive strength and service innovation trends of various brokerages, with active users reaching 175 million in December 2025, marking a 1.75% month-on-month increase and a 2.26% year-on-year increase, setting a new monthly record for 2025 [1] Group 1: User Engagement and Competition - Two brokerage apps, Huatai Securities' "Zhangle Wealth" and Guotai Junan's "Guotai Junan Junhong," lead the monthly active user rankings with 12.12 million and 10.40 million users respectively, showing month-on-month growth of 2.59% and 2.12% [2] - Other major brokerage apps also demonstrated high user engagement, with Ping An Securities' app reaching 8.88 million active users (up 2.06%), and several others exceeding 7 million [2] - The brokerage app with the highest month-on-month growth was "Zhangshan Securities," which saw a 2.99% increase, reaching 7.30 million active users [2] Group 2: Year-on-Year Growth - The brokerage app with the most significant year-on-year growth was "Xingye Securities Youlibao," which achieved a 20.66% increase, reaching 1.87 million active users in December [3] - Other apps like "Changjiang e-Number" and "Zhangle Wealth" also experienced steady growth, with year-on-year increases exceeding 5% [3] Group 3: Wealth Management Transformation - In December 2025, the Shanghai Composite Index rose by 2.06%, prompting brokerages to enhance their apps by refining advisory services and adding smart trading tools and insurance sections to meet diverse investment needs [4] - Optimizing advisory services has become a key focus for brokerage app upgrades, with companies like Guosen Securities launching new advisory service sections and products tailored to different customer segments [4] - The introduction of insurance sections in brokerage apps has emerged as a highlight, with Ping An Securities and other firms offering various insurance products and educational content to users [4] Group 4: Industry Trends and Future Directions - Analysts indicate that in the context of declining commission rates, the transformation towards wealth management is essential for brokerages to overcome development bottlenecks, evolving from mere securities brokerage to comprehensive wealth management institutions [5] - The inclusion of insurance products can enhance the stability and risk resistance of customer asset portfolios, allowing brokerages to provide more precise and comprehensive services throughout the customer lifecycle [6]

Core Insights - The securities app market demonstrates strong resilience amid market fluctuations and technological changes, with an average monthly active user (MAU) of 127.28 million in the first 11 months of 2025, peaking at over 135 million in October [1][2]. User Engagement - The top 10 securities firms by MAU include Huatai Securities, Guosen Securities, and China Galaxy Securities, with Huatai's app achieving an average MAU of 8.25 million [4][5]. - A total of 18 firms reported an average MAU exceeding 1 million, indicating a competitive landscape [2][4]. App Development Trends - "High-frequency iteration" is a key trend, with the top 10 apps averaging 9 updates this year, focusing on trading features, market services, and AI capabilities [3][13]. - Guotai Junan's apps led the industry with 25 updates each, showcasing a commitment to continuous improvement [3][13]. Growth Metrics - Several apps achieved significant growth, with the highest increase seen in Industrial Securities' app, which grew by 67.64% from January to November [7][8]. - Year-over-year, 18 apps reported growth, with only two experiencing a decline [9][10]. Daily Active Users (DAU) - Huatai's app leads in DAU with an average of 337.97 million, significantly higher than the second-place app from招商证券 at 199.29 million [11][12]. AI Integration - The integration of AI in investment advisory services is a major focus, with firms like Guotai Junan and China Galaxy enhancing their apps with AI-driven features [13][14]. - The trend towards digital transformation is evident as firms aim to improve user experience and service efficiency through AI [13][14].

Core Insights - The active user base of securities apps increased by 2.06% month-on-month to 172 million in November 2025, ending a continuous decline [1][5] - The industry is shifting from a focus on traffic competition to an AI-centric service ecosystem, aiming to build user value and trust amid market volatility [1][4] User Engagement Trends - In November 2025, the A-share market exhibited characteristics of "highs followed by pullbacks and volume consolidation," with a notable divergence in market sentiment and investor behavior [1][2] - New account openings reached 2.3814 million, a month-on-month increase of 3.1%, while daily trading volume decreased by approximately 11% [1][2] Competitive Landscape - The top three securities apps by active users in November 2025 were Huatai Securities' "Zhangle Wealth" with 11.8149 million, Guotai Junan's "Junhong" with 10.1848 million, and Ping An Securities with 8.7001 million [2][3] - A total of 11 apps surpassed 6 million monthly active users, indicating a stable competitive landscape among leading brokerage apps [2][3] Strategic Shifts in App Development - The operational strategy of brokerage apps is transitioning from passive tools to AI-native proactive partners, reflecting a systemic restructuring of service concepts and user relationships [3][4] - Leading firms are focusing on intelligent services, with examples including Huatai Securities' AI-driven app and Guotai Junan's dual strategy of launching an independent AI app while enhancing their main app with AI capabilities [3][4] Industry Evolution - The upgrades in app functionalities highlight a fundamental change in competitive dimensions, emphasizing the importance of integrating AI depth, user experience warmth, and operational finesse to convert short-term user interest into long-term trust [4]

Core Insights - The core viewpoint of the articles indicates a mixed performance in the securities app market, with a slight month-on-month increase in active users but a year-on-year decline, reflecting a cautious investor sentiment amid market fluctuations [1][5][10]. User Activity Trends - In November 2025, the total number of active users for securities apps reached approximately 172 million, marking a month-on-month increase of 2.06% but a year-on-year decrease of 3.20% [1][4]. - The A-share market experienced volatility in November, leading to a decline in overall trading activity compared to the same period last year, with daily average trading volume dropping to 1.90 trillion yuan, down 11.21% from October [3][5]. - Despite the overall decline in user activity, new account openings remained stable, with 2.38 million new accounts opened in November, a 3% increase from October [3][5]. App Performance - Among third-party securities apps, Tonghuashun led with over 36.31 million active users, followed by Dongfang Caifu and Dazhihui with over 17.70 million and 12.63 million users, respectively [8][10]. - In the brokerage self-operated app sector, Huatai's Zhangle Wealth App maintained over 11.81 million active users, while Guotai Haitong's Junhong App returned to the million-user mark [7][10]. - Only two brokerage apps, Xingye Securities' Youlibao and Guojin's Commission Bao, saw year-on-year growth exceeding 10%, attributed to their effective user engagement strategies [10]. AI Integration in Securities Apps - The integration of artificial intelligence (AI) is reshaping the service model in the securities industry, with a shift from feature-heavy apps to those focusing on deep integration and human-machine collaboration [1][12]. - Major brokerage firms are accelerating their AI application strategies, with notable upgrades such as Guotai Haitong's Lingxi App 2.0 and Huatai's AI Zhangle, which have undergone multiple iterations to enhance user experience and trading assistance [12][13]. - The industry is moving towards providing personalized investment advisory services through AI, emphasizing the importance of user engagement and addressing investment pain points [10][14].