Core Viewpoint - Ximai Foods has reported smooth progress in its health product initiatives, focusing on two main directions: light nourishing powder products and the Xiyi health product line [1] Group 1: Health Product Development - The first direction involves light nourishing powder products under the Ximai Shiyang brand, which began regional promotion at the end of September, with sales meeting company expectations [1] - The company anticipates that as distribution channels expand, the powder products will have a greater impact on revenue [1] - The second direction is the Xiyi health product line, which has begun production of finished products and is preparing for market launch [1]

Group 1: Product Development and Market Strategy - The company is progressing well with its health products, particularly the "Ximai Shiyang" brand, which includes light nourishing powder products that began regional promotion in September, with expected revenue impact as distribution expands [2] - The new "Ximai Shiyang" product line is designed to meet the growing consumer demand for health and wellness, leveraging the company's existing expertise in health food production [5] - The light nourishing market is currently valued at 20 billion yuan and is expected to continue expanding, aligning with consumer trends towards traditional Chinese health concepts [5] Group 2: Sales Performance and Cost Management - The company reported strong e-commerce performance in Q3, with a decrease in sales expense ratio due to effective brand building and refined operational strategies [2][6] - Q4 is anticipated to be a peak sales season, driven by major promotional events like Double 11 and the upcoming Chinese New Year, leading to optimistic sales forecasts [3] - The company has successfully reduced overall expense ratios while maintaining sales, indicating effective cost control measures [6][7] Group 3: Channel Growth and Product Differentiation - The rapid growth in the snack wholesale channel in Q3 is attributed to the introduction of new SKUs and product upgrades [4] - The new light nourishing powder products differ significantly from existing oatmeal products, with a competitive strategy focused on brand extension and market positioning [4][5] - The company plans to implement a series-based product strategy to enhance brand recognition and consumer engagement across multiple channels [5]