在黄龙广场商圈，星巴克里的周末氛围和工作日一般热闹。门店工作人员向记者介绍，这个周末迎来了 不少家庭客、休闲客，他们都用上了西湖消费券，不同场景都有适用的优惠，喝咖啡吃甜品可以享受 50、100元门槛的优惠，心仪的杯子也能享受满250-50的优惠。据悉，活动期间，该门店营业额同比提 升超50%。 作为促消费的首创实践，杭州西湖区"疯狂碰友日西湖首发季"交出亮眼成绩单：首期三天，21万市民参 与"即碰即用"消费券活动，核销率从同类消费券的56%升至100%，让政策红利真正落到内需上。记者 走访发现，这波创新的消费券"西湖模式"，不仅仅是一次政策补贴促消费，更是一次实打实的促增长。 "3天核销消费券超1000笔，借着活动势头，我们冲到华东区转化率环比增长第一！"迪卡侬西溪银泰城 西区店运营经理王婕难掩兴奋。 她向记者介绍，活动前一周，门店借助支付宝定制海报、使用指南，在社群、朋友圈提前预热，广而告 之"本店可用消费券"，已经吸引不少跨区消费者咨询；活动期间，支付宝以全天首页推荐和专属页面展 示实现多重曝光、碰一下设备语音播报联动门店引导，消费者结账"碰一下"即可自动抵扣，无需繁琐操 作。 "消费者方便、店员省心、 ...

Core Insights - The "Crazy Friends Day - West Lake Launch Season" in Hangzhou's West Lake District has achieved remarkable results, with 210,000 citizens participating in the "instant use" coupon activity, increasing the redemption rate from 56% to 100%, effectively translating policy benefits into domestic demand [1] Group 1: Consumer Engagement - The event saw over 1,000 coupon redemptions in just three days, leading to a significant increase in conversion rates in the East China region for Decathlon's West Xixi Yintai City store [3] - The store utilized customized posters and guides through Alipay to promote the event, attracting cross-regional consumers and enhancing visibility through multiple channels [3] Group 2: Merchant Benefits - The West Lake model has transformed the way coupons are utilized, alleviating concerns for participating merchants by providing full-cycle exposure support to help them attract customers and increase revenue [5] - Starbucks in Huanglong Square reported a more than 50% year-on-year increase in sales during the event, benefiting from the diverse discounts available for different consumer scenarios [5] Group 3: Sales Growth - The Super Box NB Zhijiang Changjiu Center store experienced a 15% month-on-month sales growth during the event, with tailored discounts effectively meeting various consumer needs [7] - The West Lake coupons covered over 3,000 merchants and 6,000 stores, offering discounts ranging from a minimum of 5 off 1 to a maximum of 250 off 50, thus catering to everyday small purchases and larger family shopping [7]

12月12日"双十二"购物节当天，西湖区黄龙国际中心K-lab广场人气高涨，"疯狂碰友日·西湖首发 季"2025西湖区新消费活动在此启动。 活动现场，"碰一下"数字消费券新模式全国首发，通过数字技术与消费场景的创新融合，以政企联 动的方式实现精准惠民，为岁末消费热潮注入强心剂，为来年消费升级按下"加速键"——消费者在参与 活动的门店支付时，只需用手机"碰一下"专属设备，政府消费券即自动抵扣，彻底告别以往"抢券、囤 券、分开核销"的繁琐流程。 从"先抢再用"到"即碰即用" 消费券进入"无感"时代 "以前用政府消费券，得提前定好闹钟在各个平台抢，抢到了还得研究怎么用、在哪用，有时候线 上线下还不通用，挺麻烦的。"活动现场，市民黄女士正在购买咖啡，她用手机靠近"碰一下"设备，一 杯原价25元的咖啡享受了"满20元减4元"的优惠，手机显示直接扣款21元。"现在走进店里，买完东西直 接用支付宝'碰一下'付款，优惠自动就扣掉了，方便太多了。"黄女士感叹。 这正是"碰一下"数字消费券的核心创新。支付宝"碰一下"消费券业务负责人徐鑫在采访中介绍，与 以往需要提前抢券、手动核销的传统模式截然不同，本次西湖区发放的政府消费券首次 ...