Core Viewpoint - Nanjing Jianye District will launch a government consumption voucher program starting December 31, 2025, to stimulate consumer spending during the New Year and Spring Festival seasons [1][4]. Group 1: Consumption Voucher Program - The program will issue three batches of consumption vouchers, allowing citizens to automatically receive discounts of 3 yuan on purchases over 9.9 yuan by using Alipay's "tap" payment feature [1][3]. - The vouchers will be distributed in three phases, aligned with festive events such as "Joyful Winter," "Welcoming the New Spring," and "Joyful Lantern Festival" to maximize consumer engagement [4][6]. Group 2: Innovative Payment Method - The program utilizes an innovative "tap" technology for voucher issuance and redemption, eliminating the need for consumers to pre-claim vouchers, thus enhancing convenience [3][7]. - This method addresses common issues in traditional voucher systems, such as mismatched users and unclaimed vouchers, ensuring that benefits reach actual consumers and merchants [3][7]. Group 3: Targeted Merchant Engagement - The initiative aims to support a wide range of small and medium-sized merchants in the food and retail sectors, thereby broadening the impact of the consumption vouchers [7]. - By leveraging digital platforms, the program seeks to combine technology, scenarios, and subsidies to directly stimulate real consumer behavior, increasing foot traffic and sales for local businesses [7].

在黄龙广场商圈，星巴克里的周末氛围和工作日一般热闹。门店工作人员向记者介绍，这个周末迎来了 不少家庭客、休闲客，他们都用上了西湖消费券，不同场景都有适用的优惠，喝咖啡吃甜品可以享受 50、100元门槛的优惠，心仪的杯子也能享受满250-50的优惠。据悉，活动期间，该门店营业额同比提 升超50%。 作为促消费的首创实践，杭州西湖区"疯狂碰友日西湖首发季"交出亮眼成绩单：首期三天，21万市民参 与"即碰即用"消费券活动，核销率从同类消费券的56%升至100%，让政策红利真正落到内需上。记者 走访发现，这波创新的消费券"西湖模式"，不仅仅是一次政策补贴促消费，更是一次实打实的促增长。 "3天核销消费券超1000笔，借着活动势头，我们冲到华东区转化率环比增长第一！"迪卡侬西溪银泰城 西区店运营经理王婕难掩兴奋。 她向记者介绍，活动前一周，门店借助支付宝定制海报、使用指南，在社群、朋友圈提前预热，广而告 之"本店可用消费券"，已经吸引不少跨区消费者咨询；活动期间，支付宝以全天首页推荐和专属页面展 示实现多重曝光、碰一下设备语音播报联动门店引导，消费者结账"碰一下"即可自动抵扣，无需繁琐操 作。 "消费者方便、店员省心、 ...