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清远西牛麻竹笋:百亿产业的进阶之路
Core Viewpoint - The development of the "Xiniu Ma Bamboo Shoots" industry in Qingyuan has formed a comprehensive industrial chain integrating standardized planting, deep processing, and brand marketing, achieving significant growth in production and value [1][2]. Group 1: Industry Growth and Development - In the first half of this year, the planting area of Xiniu Ma Bamboo Shoots reached 1,005,300 acres, with a total output of 433,200 tons and a comprehensive industrial chain output value of 3.245 billion yuan, marking a growth of 29.8% [1]. - The industry was recognized as one of the "Five Billion" agricultural industries in Qingyuan, with a target of achieving a hundred billion yuan in output value, which was successfully reached in December 2022, totaling 10.965 billion yuan [1][2]. - The planting area of bamboo shoots is projected to increase from 620,000 acres in 2021 to 992,500 acres by 2024, representing a growth of 60.1% [2]. Group 2: Technological Advancements and Standards - Qingyuan has established eight local group standards, including the "Qingyuan Xiniu Ma Bamboo Shoots Planting Technical Regulations," to enhance yield and quality [2]. - The average yield per acre has increased from over 1,000 pounds to over 3,000 pounds, a growth of 200%, supported by technological advancements and research collaborations with institutions [2]. Group 3: Processing and Value Addition - The number of bamboo shoot processing enterprises in Qingyuan has increased to 34, with the deep processing output value rising from 800 million yuan to 2.576 billion yuan, a growth of 222% [3]. - The annual processing capacity for fresh bamboo shoots is expected to reach 250,000 tons, with an estimated annual output value exceeding 2 billion yuan [3]. Group 4: Market Expansion and Branding - Qingyuan has initiated exports of Xiniu Ma Bamboo Shoots to Southeast Asia, with the first shipment of 40 tons planned for quarterly deliveries of approximately 500 tons [5]. - The brand "Xiniu Ma Bamboo Shoots" has been included in the "Yue Brand" regional public brand top 100, enhancing its market recognition [6]. - A comprehensive marketing network has been established, integrating online and offline channels, with 92% of products being exported [5][6].
西牛麻竹笋 “新” 字篇:从“剥皮黄金”到领鲜百亿的新新向荣
Nan Fang Nong Cun Bao· 2025-07-31 01:33
Core Viewpoint - The West Niu Ma Bamboo Shoots industry has transformed from a hidden gem into a modern agricultural benchmark with an output value exceeding 10 billion yuan, driven by innovative thinking and technological advancements [5][9]. Industry Development - The planting area of West Niu Ma Bamboo Shoots has expanded from over 600,000 mu to nearly 1 million mu in recent years, showcasing significant growth [11]. - The industry has become a crucial force in supporting the "Hundred Thousand Million Project," promoting high-quality development in forestry [15][16]. - Financial institutions have developed a "bamboo shoot price index insurance" to provide a safety net for farmers, with loans amounting to approximately 720 million yuan issued for the bamboo shoot industry [27][31]. Technological Innovation - The yield per mu has increased from over 1,000 jin to over 3,000 jin, marking a 200% increase due to technological innovations [42]. - The introduction of microbial agents like "Aerospace Treasure" has effectively controlled bamboo shoot diseases, which previously caused losses of 10%-30% [49]. - Local authorities have strengthened scientific and technical guidance across all stages of bamboo shoot cultivation, enhancing production and income for farmers [52][54]. Market Expansion - West Niu Ma Bamboo Shoots have gained significant market share, with over 90% of the bamboo shoots supplied to the Japanese market coming from Yingde [91]. - The industry has successfully entered international markets, including exports to South Africa and Southeast Asia [113][115]. - Promotional activities have been conducted across various regions to expand the consumer base and elevate the brand to national and international recognition [99][101]. Product Diversification - The bamboo shoots have diversified into various products, including ready-to-eat bamboo shoots, bamboo leaf tea, and biodegradable utensils, reflecting the industry's adaptability [66][84]. - The establishment of a provincial-level "Bamboo Shoot Supplementary Reform Investment" industrial park has encouraged deep processing projects and innovation in product development [69][70].