广货行天下，南 笋北上丰富东北 年味餐桌！清远 西牛麻竹笋亮相 吉林冬季农博会 _南方+_南方 plus "这南方的笋 子，吃起来这么 脆爽""我要两 箱，山椒味和红 油味的。"来自 长春市民陈女士 在品尝了清远麻 竹笋后，赞不绝 口。这一幕，是 清远西牛麻竹 笋"圈粉"东北消 费者的生动缩 影。 2月6日，第十六 届吉林（长春） 冬季农业博览会 在长春农博园正 式开幕。本届展 会以"发展现代 农业、赋能乡村 振兴"为主题， 吸引了全国多地 特色农产品汇 聚。广东携近百 款"粤字号"农产 品踏雪赴约，续 写粤吉合作佳 话。其中，清远 西牛麻竹笋麻竹 笋作为广东省重 点推介的"粤字 号"农产品明星 之一，成为本届 展会备受瞩目的 亮点。英德市巨 元孖宝麻竹笋有 限公司作为清远 市唯一参展的企 业，带来多款精 深加工西牛麻竹 笋产品亮相，叩 响东北市场的大 门。 网络。在此背景 下，清远西牛麻 竹笋依托统一的 品牌推介、渠道 对接和展会平 台，直接触达东 北消费市场，是 全省"广货行天 下"行动的精准 落地、推动"粤 字号"走出去的 典型实践。 2025年以来，西 牛麻竹笋已先后 走进哈尔滨、武 汉、长沙、南昌 ...

Core Viewpoint - The debut of Xiniu Mazhusun at the Xinjiang International Tea Culture Expo has garnered significant attention and sales, indicating strong market potential for this product in new regions [1][4][22]. Group 1: Product Performance - Xiniu Mazhusun, a bamboo shoot product from Qingyuan, Guangdong, sold out on its first day at the expo, highlighting its popularity among local consumers [2][4]. - The product is being well-received not only by retail customers but also by restaurant businesses looking to purchase in bulk for culinary use [9][10]. Group 2: Market Expansion - The event marks the first time Xiniu Mazhusun has been showcased in Xinjiang, aiming to tap into the Northwest market and strengthen trade connections with Central Asia [25][26]. - The product has previously expanded into major cities such as Guangzhou and Shenzhen, and has also reached international markets including Japan and Southeast Asia, demonstrating its competitive brand strength [20][22]. Group 3: Industry Growth - The bamboo shoot industry in Qingyuan is experiencing significant growth, with a projected comprehensive output value of 3.245 billion yuan, reflecting a 29.8% increase [16][17]. - By the first half of 2025, the planting area for Xiniu Mazhusun is expected to reach 1.0053 million acres, with a total output of 433,200 tons [16][17].

Core Viewpoint - The article highlights the successful export of Xiniu Mazu Bamboo Shoots, a specialty agricultural product from Qingyuan, to international markets, particularly South Africa, marking a significant milestone in the product's global expansion. Group 1: Export and Market Expansion - Qingyuan's agricultural products saw a 19.1% increase in exports from January to May this year, with bamboo shoots accounting for 45% of this growth [4][5] - The first export of Xiniu Mazu Bamboo Shoots to South Africa was celebrated with a ceremony, indicating the product's entry into the African market [3][75] - Xiniu Mazu Bamboo Shoots have successfully penetrated markets in Japan, Southeast Asia, Central Asia, and Europe, showcasing their international appeal [62][63] Group 2: Industry Development and Economic Impact - The planting area for Xiniu Mazu Bamboo Shoots is projected to reach 859,100 acres by the end of 2024, with an estimated production of 1.414 million tons and a comprehensive output value of 10.965 billion yuan [21][22] - The product is recognized for its high quality, with over 50% of Japan's bamboo shoots imported from Qingyuan, and 95% of bamboo shoot products being dried shoots [64][66] - The local government has implemented over 20 policy documents to support the bamboo shoot industry, focusing on breeding innovation, deep processing, land security, and financial support [39][38] Group 3: Product Innovation and Brand Development - The industry has seen the emergence of multiple well-known brands and a diverse product matrix, including fresh shoots, pickled shoots, and ready-to-eat products [45][46] - Companies are innovating with new products such as bamboo shoot sauces and fermented snacks, significantly enhancing the economic value of bamboo shoots [49][50] - The bamboo shoot industry is also exploring eco-friendly initiatives, such as producing biodegradable materials from bamboo waste, contributing to sustainable development [54][56]