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厦门已有部分企业试点实施食品数字标签
Zhong Guo Zhi Liang Xin Wen Wang· 2025-12-12 08:34
Core Viewpoint - The implementation of digital labels for pre-packaged food aims to enhance consumer access to product information, addressing issues of visibility and readability of traditional labels [1][4]. Group 1: Digital Label Implementation - The National Health Commission and the State Administration for Market Regulation have issued an announcement to promote digital labels for pre-packaged foods, building on the previously established food safety standards [1]. - Digital labels are designed to provide clearer, more accessible information, allowing consumers to easily view details such as ingredient lists and production dates through scanning [1][2]. Group 2: Current Adoption and Benefits - Several companies, including Mengniu, Master Kong, and Double Happiness, have begun using digital labels, with specific examples from Xiamen showing enhanced consumer engagement through detailed product information [2]. - The use of digital labels has significantly improved traceability, allowing companies like Yanzhiwu to provide instant access to food safety information and streamline complaint handling [3]. Group 3: Regulatory Framework and Future Directions - Digital labels must align with existing mandatory labeling requirements while allowing for more extensive information display without physical space limitations [4]. - The regulatory approach currently encourages the adoption of digital labels without making it mandatory, with plans for further training and standardization initiatives in the future [5].