走访市场发现，目前，蒙牛、康师傅、双汇、光明等企业的不少预包装食品已使用了数字标签。在厦 门，厦门见福连锁管理有限公司旗下的宏远歆福和福谷香食品两家生产企业，以及燕之屋等燕窝品牌也 已开始推广使用食品数字标签。其中，一款"见福"全麦吐司，消费者扫码后可获取配料表、生产日期、 营养成分等详细产品信息，还有食品防腐剂丙酸钙的安全性介绍，以及"一图读懂成人食物过敏"等科普 内容。"燕之屋"的一款燕窝产品，扫码后可以看到标签内容除了生产商信息、生产批次等溯源信息外， 还涵盖了产品生产工艺、存储条件、保质期、规格、价格，甚至食用燕窝投料量等具体信息。 更高效，食安溯源实现"秒查"。"使用溯源码数字标签，我们大幅提升了溯源效率。"厦门市燕之屋丝浓 生物科技有限公司相关负责人介绍。燕之屋从2019年1月份就开始使用数字标签（即食燕窝溯源标 签），最初公司导入这个数字标签是基于燕窝行业对燕窝原料的溯源信息有明确的要求，之后通过持续 技术研发，实现了覆盖燕窝产品生产过程及原料、物流销售全链条溯源。消费者通过扫码即可获得相关 产品的食品安全信息，企业在处理消费者投诉 【下载黑猫投诉客户端】或其他需要溯源的情形时，也 基本能实现" ...

Core Viewpoint - The announcement by the National Health Commission and the State Administration for Market Regulation regarding the implementation of digital labels for pre-packaged foods aims to enhance food safety and consumer information accessibility through the use of technology [1] Group 1: Digital Transformation of Food Labels - The digital label initiative addresses previous issues with traditional food labels, such as small text and cluttered information, by utilizing QR codes and other digital means to provide clearer and more accessible information [2] - Digital labels allow for richer content that was previously limited by physical label space, including detailed ingredient sourcing, production processes, and nutritional information [3] - The application of digital labels simplifies the presentation of key information, focusing on consumer interests while reducing production costs for food companies [4] Group 2: Benefits for Consumers - Digital labels enhance convenience for consumers by ensuring clarity and readability, while prohibiting distracting elements like pop-up ads [5] - The integration of multiple functions into a single QR code streamlines the process of accessing food information, traceability, and payment [5] Group 3: Industry Transformation - Many food companies are currently in a wait-and-see mode regarding the transition to digital labels due to compliance concerns, but the announcement provides clear guidance for reform [6] - The National Health Commission recommends that companies establish comprehensive digital label management systems, including version control and detailed operational logs to ensure traceability [7] - Companies like Mengniu, Pepsi, and Starbucks are already responding positively to the digital label initiative, with over a thousand products across various categories adopting digital labels [8]

Core Viewpoint - The introduction of digital labels in the food industry aims to enhance consumer experience by providing clearer, more accessible information through QR codes and other digital formats, thereby promoting transparency and personalization in food labeling [1][2][3]. Group 1: Digital Label Implementation - Over 600 products in China have adopted digital labels, with a nationwide promotion by the National Health Commission to increase consumer access to this technology [2][17]. - The digital labels allow for richer information display compared to traditional labels, including features like voice playback and enlarged text for better accessibility [3][4][5]. - The National Food Safety Risk Assessment Center has noted that there are currently no unified regulations for third-party support for digital labels, allowing companies to innovate based on their specific needs while adhering to legal standards [11]. Group 2: Consumer Experience and Feedback - Initial trials have shown that consumers appreciate the clarity and ease of use of digital labels, with many expressing a desire to see them on more products [15][16]. - Starbucks has reported a significant increase in consumer engagement with digital labels, indicating a growing interest and usage among customers [17][19]. - The digital labels are designed to complement existing physical labels, ensuring that essential information remains available while providing an additional layer of convenience [17][19]. Group 3: Industry Benefits and Future Plans - Companies like Xiamen Jianfu have experienced operational efficiencies through digital labels, which help in inventory management and reduce waste [18]. - The National Health Commission plans to further promote digital labels and improve consumer awareness, while also exploring ways to simplify labeling requirements to enhance usability [20]. - The digital label initiative is seen as a step towards a more sustainable and efficient food labeling system, potentially reducing material usage and costs for companies [19][20].