一、事件：《人工智能生成合成内容标识办法》施行 国家互联网信息办公室等四部门联合发布的《人工智能生成合成内容标识办法》，将于2025年9月1日起施行。 《办法》要求相关企业通过显式标识（如文字提示、角标）和隐式标识（如元数据嵌入），确保用户能够清晰区分AI 生成内容与真实内容，减少误导风险。 民生证券指出，国家层面针对AI生成合成内容标识发布指导意见，有望通过政策引领，推动数字水印等前沿技术进 步，创造合规服务场景下的市场机遇。政策驱动下，相关厂商有望增加数字水印等技术的研发投入，以技术优势率先 抢占合规需求催生的隐式标识市场。 数字水印成AI安全核心技术之一 据阿里云介绍，数字水印技术是指在不影响信息载体（例如网页、视频）视觉质量及完整性的前提下，将数字信息 （即数字水印）隐藏式嵌入到信息载体中。含水印的内容即使经过截图、录屏、编辑、转载后，水印信息仍能被正确 提取。 新华网指出，通过数字水印等技术手段和监管要求来对AI生成内容进行识别和已经成为行业共识。数字水印不但可以 降低"深度伪造"风险，而且可以帮助面临AI生成内容冲击的艺术家和内容创作者。 2025年7月7日阿里云官网发文称，阿里云等多家单位联合起 ...

Investment Rating - The report maintains a "Recommended" rating for the industry [5] Core Insights - The release of the "Artificial Intelligence Generated Synthetic Content Identification Measures" by various government bodies marks a new phase in the regulated development of AI-generated content, effective from September 1, 2025 [1] - The measures require explicit labeling of AI-generated content to help users identify false information and clarify the ownership and source of such content, thereby reducing the risk of misinformation [2] - The introduction of implicit identifiers like digital watermarks is encouraged, creating new business demands while ensuring compliance with regulations [3] - Leading companies are positioning themselves to shape the AI identification industry ecosystem, with notable products and technologies being developed to meet regulatory requirements [3] Summary by Sections Regulatory Developments - The new guidelines focus on the identification of AI-generated content, aiming to enhance user awareness and safety in content consumption [1][2] Business Opportunities - The compliance-driven market is expected to create opportunities for companies investing in digital watermarking and related technologies [3] - Key players such as Guotou Intelligent, Hikvision, and Dahua are highlighted for their proactive approaches in developing solutions for AI content identification [4] Investment Recommendations - The report suggests focusing on companies deeply engaged in the AI generation field, including Guotou Intelligent, Hikvision, Dahua, and others, as they are likely to benefit from the regulatory changes [4]