Core Insights - The popularity of grassroots sports events like "Su Super" football and "Zhe BA" basketball is rising, with record attendance and significant local economic impact [1][2] - Grassroots events attract local participants and audiences, driving immediate consumption in sectors like dining, accommodation, and transportation [2][3] Group 1: Event Popularity and Attendance - "Su Super" football matches have set new attendance records, while "Zhe BA" basketball has seen 250 matches with 1.65 million attendees and over 100 million online viewers [1] - The "Zhe BA" basketball event is the largest grassroots basketball competition in Zhejiang, covering 11 cities and 90 counties [1] Group 2: Economic Impact and Local Engagement - Grassroots events have low entry barriers and high local engagement, stimulating consumption through combined experiences of watching games and social gatherings [2] - Local governments are promoting ticket sales and viewing benefits, including discounts on attractions and transportation, to enhance economic activity [1][2] Group 3: Business Opportunities and Marketing - Grassroots events present low-cost marketing opportunities for small and medium enterprises, with local businesses participating as sponsors [2] - Major platforms like Taobao and media outlets are leveraging these events for marketing, enhancing visibility and sales through online promotions and social media [3] Group 4: Sustainable Growth and Community Connection - For sustainable economic growth, grassroots events should align with local sports preferences and traditions, fostering community connections and enhancing the sports culture [3] - The development of a complete sports industry chain is encouraged, from local sports equipment demand to advertising and brand collaborations [3]

Group 1 - The "Su Super" league has attracted over 250,000 spectators since its launch, significantly impacting the cultural tourism and consumption sectors in Jiangsu Province [1] - From May 10 to June 15, the province's service industry electricity consumption increased by 9.3%, with sports facility management units seeing an 8.9% rise and sports organizations experiencing an 18.5% surge [1] - The electricity consumption of fitness and leisure venues grew by 15.8% in June, indicating a strong demand for sports-related activities [1] Group 2 - The restaurant industry in Jiangsu has seen a 9.2% increase in electricity consumption since May 10, with fast food services up by 11.2% and bars by 15.1% [2] - The accommodation sector experienced a 9.2% rise in electricity consumption, with hotel bookings in Xuzhou, a host city, surging by 99% during the Dragon Boat Festival [2] - Tourism-related electricity consumption increased by 7.1%, with a 14.63% growth in tourism spending through UnionPay channels in the third round of matches [2] Group 3 - The influx of fans has boosted the retail sector, leading to a 7.0% increase in electricity consumption in the comprehensive retail industry [3]