解压捏捏乐
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2025年中国解压捏捏乐市场规模约95亿元 东南亚、欧美等市场将成为重点出海方向[图]
Sou Hu Cai Jing· 2025-08-18 07:03
Core Insights - The report titled "2025-2031 China Stress Relief Squeeze Toy Market Research and Industry Competitive Landscape" provides essential reference for decision-makers and investors in the stress relief squeeze toy industry [1] - The stress relief squeeze toy market in China reached a scale of 5.8 billion yuan in 2022, with a year-on-year growth of 26%, and is projected to reach 12 billion yuan by 2027, indicating a compound annual growth rate (CAGR) of 15.3% from 2022 to 2027 [7] - The industry is characterized by rapid growth driven by emotional consumption trends and social media, but faces challenges such as homogenization and low customer loyalty, with a repurchase rate of less than 20% [9] Market Overview - The stress relief squeeze toy is defined as a soft, elastic, and deformable item that can be manipulated physically to relieve stress and anxiety, with no strict limitations on shape, material, or function [5] - The market is experiencing a highly active growth curve and expanding consumer potential, reflecting current market conditions, trends, and future outlooks [3][7] Industry Characteristics - The industry is marked by technological innovation, cross-industry integration, and globalization, while also contending with challenges like low user stickiness and intense competition [9] - Companies need to continuously innovate and launch new products to maintain consumer interest and loyalty [9] Research Methodology - Data collection for the report involved multiple channels, including annual reports from listed companies, manufacturer surveys, dealer discussions, and expert validation, ensuring data accuracy and reference value [3] Future Projections - The report forecasts the stress relief squeeze toy market to maintain a strong growth trajectory, with significant developments expected in technology and market strategies from 2025 to 2031 [19]