明者因时而变，知者随事而制。环顾当下，互联网媒介冲击、传播方式颠覆性改变早已是不争的事实。全媒体时代，系统性改革的蓝图将如何 在南粤绘就？守正创新之下，如何实现传播力、引导力、影响力、公信力的全面重塑？ 一、因何而变：化变化之局为重塑优势之机 "重塑优势。" 中国媒体的"南风窗"再迎新风——6月24日，南方报业、羊城晚报、广东广播电视台、南方财经全媒体集团四家广东主流媒体同步推出自身系 统性变革方案，标志着广东全面吹响了主流媒体深度变革的冲锋号。 这是本次变革主要目标之一，也一语道出了广东主流媒体曾经的辉煌：从上世纪80年代起，《南方日报》《南方周末》等报纸一纸风行，脍炙 人口的报道至今仍激荡人心；而早在90年代，广东卫视就凭借市场化节目引领风尚，成为一代广东人深刻的"媒体记忆"……身为中国媒体岭南 重镇，广东不仅是媒体改革的先行者，更是一直置身事内、舆论风潮的引领者。 于无声处听惊雷。作为中国改革开放前沿的广东，其媒体始终在改革与发展中不断壮大，这一次以"创新求变、瘦身健体、重塑优势"为目标的 主流媒体系统性变革，打破了一个时期以来"单点突破"式的改变，剑指主流媒体开展系统性重构，推动主流媒体实现从内容生产 ...

Core Insights - The fifth China (Beijing) Radio and Television Media Integration Development Conference was held on May 21-22, focusing on innovative development, communication ecology, value empowerment, technology application, and cross-border cooperation [1] Group 1: Media Integration and Reform - The National Radio and Television Administration has prioritized the systemic reform of the broadcasting and television media and the implementation of media integration development projects as key tasks for 2025 [2] - As of 2024, the number of online audio-visual users in China is expected to reach 1.091 billion, with an internet penetration rate of 98.4% [2] - The establishment of the National New Media Alliance has led to a 79% increase in member downloads since its inception, with over 90 cross-regional live broadcasts and more than 90 viral short videos exceeding 10 million views [2] - Beijing has set up the first national special fund for media integration development, investing over 30 million yuan and supporting over 200 projects [2] Group 2: Technological Empowerment - The deep integration of artificial intelligence and ultra-high-definition technology is reshaping the underlying logic of the audio-visual industry [4] - Over 90% of broadcasting institutions in China have adopted AI tools across the entire production chain [4] - The use of AI in content creation is advancing towards intelligent and large-scale production, with platforms like Douyin and Kuaishou implementing AI creative assistants [5] Group 3: Collaborative Ecosystem - The development of media integration is accelerating the formation of a collaborative national framework, exemplified by the "Rural Revitalization Thousand Miles Tour" series of live broadcasts initiated by the National New Media Alliance [6] - The "Beijing Festival High" service community aims to link 100 festival activities and 200 regional brand products, enhancing cultural and commercial connections [6] - The "Star Index" micro-short drama evaluation system has seen over 160 out of 241 recommended works go live, promoting tourism and local products [7]