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Core Viewpoint - The A-share market is experiencing a significant upward trend, prompting a surge in brokerage firms' efforts to attract new clients through innovative marketing strategies and competitive commission rates [2][5][10]. Group 1: Market Performance - The Shanghai Composite Index reached a nearly 10-year high, with the total trading volume on the Shanghai and Shenzhen exchanges hitting 2.76 trillion yuan, marking a year-to-date record [2][3]. - The trading activity has remained robust, with the combined trading volume exceeding 2 trillion yuan for five consecutive days [2][3]. Group 2: Brokerage Strategies - Brokerages are intensifying their client acquisition efforts, utilizing social media platforms like WeChat, Douyin, and Xiaohongshu for marketing campaigns [2][10]. - Many brokerages are offering promotional campaigns with commission rates as low as 0.01% for new clients, with some even going below this threshold [5][6]. Group 3: Client Services - Brokerages are enhancing customer service by providing comprehensive support for new account openings, including guides and assistance with account recovery [3][4]. - There is a noticeable increase in new account openings, with some brokerages reporting a year-on-year growth of 30% to 50% in new clients [4][5]. Group 4: Investor Education - Brokerages are focusing on educating new investors about sustainable investment practices and the importance of maintaining a rational approach to market fluctuations [7][8]. - Specific strategies and advice are being tailored for different types of investors, including those who are hesitant to enter the market [8]. Group 5: Marketing Channels - Various brokerages are employing diverse marketing strategies across different platforms, with Douyin being a primary channel for advertising [10][12]. - The promotional materials are designed to be visually appealing and engaging, targeting younger investors effectively [10][12].