时光的卷轴铺展至2025年末，当我们回望这一年的文旅中国，会发现在风景与数据背后，站立着无数个 躬身建设的"我"。这一年，博物馆人悉心守护文明薪火；导游在美丽的山水间传播中国文化；旅游博主 用镜头记录城乡变化、人文交流；返乡青年重塑乡土的魅力；护林员用脚步丈量青山、呵护草木生 灵…… 在这份年终回望里，我们透过这五个"我"，看见的不仅是个体的奋斗与成长，更是绿水青山、城乡融 合、文化自信的活力中国。正是无数这样的"我"，在各自的坐标上发光发热，最终汇聚成文化强国建 设、旅游强国建设进程中最为温暖而坚实的力量。 ——编 者 架起"对话世界"的桥梁 褚晓波 褚晓波在埃及展推介会上演讲。 2025年8月17日24时，持续13个月的上海博物馆"金字塔之巅：古埃及文明大展"圆满收官。在展期最后 一周，我们开展"168小时嘉年华"系列活动，连续7天24小时不闭馆，邀请观众共度"博物馆不眠夜"。活 动期间，除了展厅全天候开放，还推出"法老"巡游、乐舞表演、互动游戏、夜间集市等，丰富多彩的活 动不断将展览热度推向高潮。 连续开放168小时，全球博物馆界从未有过这样的先例。今年5月，我在成都参加"法老寻非遗"巡回活动 时，萌生 ...

Core Insights - The "exhibition fever" continues to rise across various cities, with museums and art galleries becoming popular family destinations, leading to a vibrant cultural consumption trend during the summer [2][3] - The trend has created an economic chain encompassing ticket sales, cultural products, and dining, contributing positively to the summer cultural tourism market [2] Group 1: Exhibition Trends - Families are increasingly engaging in "cultural outings," with parents taking their children to multiple exhibitions, indicating a shift from traditional tourism to educational experiences [3][4] - Data from the Shandong Museum shows that it received 666,700 visitors over 40 days during the summer, highlighting the popularity of family-oriented exhibitions [3] Group 2: Consumer Behavior - The average spending per family during exhibitions has significantly increased, with one family spending over 1,000 yuan on a single visit, showcasing the extended consumption scenarios [4][5] - Parents are now seeking deeper cultural experiences, leading to a demand for interactive and educational activities within exhibitions [4][5] Group 3: Economic Impact - The cultural sector is witnessing a transformation, with parents willing to allocate a budget for cultural experiences, indicating a shift in spending priorities towards educational investments [6] - Museums are adapting to new demands by offering a variety of activities and products, with significant sales figures reported, such as over 4 billion yuan in revenue from cultural products at the Shanghai Museum [5][6]