1月2日，市民游客在海南科技馆参观，感受科技魅力。海南日报特约记者 蒙钟德 摄 1月2日，三亚市鹿回头风景区，众多国内外游客前来游玩。海南日报全媒体记者 王程龙 摄 ...

据长安云—西安科技馆工作人员介绍，场馆凭借互动性强、寓教于乐的沉浸式展览特色，在假期吸引了大批学生及亲子家庭前来参观。其中， 以航天探索、自然科普、生态保护等为主题的沉浸式展区最受孩子们欢迎，这类展览既激发了孩子的好奇心，也成了假期中有意义的亲子体 验。 1月1日，元旦假期首日，位于西安的长安云—西安科技馆迎来参观热潮。曾亮相央视的"千年编钟&AI演奏机器人"与真人乐团在此同台演出， 完成其全国首次线下公演，吸引众多游客驻足欣赏。起点新闻·西部网记者了解到元旦假期期间，长安云—西安科技馆将举办四大主题、180余 场科普演出与互动体验，让市民游客在科技互动中迎接新年。 元旦当天一大早，长安云—西安科技馆入口处已排起长队，其中不少是亲子家庭与年轻游客。开馆欢迎仪式上，机器人通过挥手、对话等方式 与小朋友们互动，吸引众多目光。步入馆内，展览区将灯笼、福字等新年装饰与各类科技展项有机结合，既有节日气氛，也突出科技体验。现 场游客或驻足体验，或拍照打卡，脸上的笑容与科普互动体验相映成趣。 曾亮相央视《中国科技创新盛典》的同款"编钟AI机器人+陕西民乐团合奏"首次线下亮相，引发全场游客和观众的阵阵喝彩。该演出作为长安 云 ...

Group 1 - The tourism revenue in Guangming District reached 420 million yuan during the National Day and Mid-Autumn Festival period, showing a year-on-year growth of over 54% [1] - The district received over 700,000 visitors, indicating strong consumer vitality [1] - The Shenzhen Science and Technology Museum, which opened on May 1, attracted over 2 million visitors in just over five months, becoming a significant landmark in the national science popularization sector [1] Group 2 - The "2025 Dadi Fengshou Festival" at Guangming Happy Farm successfully integrated agricultural themes with artistic installations and interactive experiences, creating a unique urban leisure space [2]

Group 1 - Jiangsu Province has allocated a total of 24.92 million yuan in subsidies to 17 eligible science museums to enhance facility construction and meet the growing demand for scientific and cultural activities [1] - The funding will be used for various purposes including compensating for lost ticket revenue, operational support, and updating exhibits, ensuring the effective operation of science museums [1] - The Taizhou Science Museum reported nearly 50,000 visitors during the summer vacation, maintaining an annual visitor count of around 300,000 in recent years [1] Group 2 - Since 2015, Jiangsu Province has been providing special subsidies for free-entry science museums, which has led to the exploration of new forms of science popularization and enriched educational content [2] - This initiative has allowed more people, especially youth, to engage with science and experience the charm of technology, contributing to the development of the province's scientific and cultural undertakings [2] - The ongoing support has significantly boosted the improvement of the public's scientific literacy and the establishment of a positive ecological environment [2]

Core Insights - The "exhibition fever" continues to rise across various cities, with museums and art galleries becoming popular family destinations, leading to a vibrant cultural consumption trend during the summer [2][3] - The trend has created an economic chain encompassing ticket sales, cultural products, and dining, contributing positively to the summer cultural tourism market [2] Group 1: Exhibition Trends - Families are increasingly engaging in "cultural outings," with parents taking their children to multiple exhibitions, indicating a shift from traditional tourism to educational experiences [3][4] - Data from the Shandong Museum shows that it received 666,700 visitors over 40 days during the summer, highlighting the popularity of family-oriented exhibitions [3] Group 2: Consumer Behavior - The average spending per family during exhibitions has significantly increased, with one family spending over 1,000 yuan on a single visit, showcasing the extended consumption scenarios [4][5] - Parents are now seeking deeper cultural experiences, leading to a demand for interactive and educational activities within exhibitions [4][5] Group 3: Economic Impact - The cultural sector is witnessing a transformation, with parents willing to allocate a budget for cultural experiences, indicating a shift in spending priorities towards educational investments [6] - Museums are adapting to new demands by offering a variety of activities and products, with significant sales figures reported, such as over 4 billion yuan in revenue from cultural products at the Shanghai Museum [5][6]

Core Insights - The domestic cultural tourism market experienced a significant surge during the "May Day" holiday, with order data indicating the highest level of activity in nearly three years, particularly in inbound tourism, showcasing a shift from "scale expansion" to "quality upgrade" in holiday travel [1][3][5] Group 1: Domestic Tourism Trends - Major tourist destinations across the country faced crowding, with many scenic spots implementing visitor limits and traffic controls, reflecting the high demand during the holiday [3] - Data from Meituan Travel indicated a 30% increase in cultural tourism orders compared to the same period in 2023, with popular cities like Beijing, Shanghai, and Guangzhou leading in tourist numbers [3][4] - The trend of "county tourism" continued to gain traction, with small yet attractive destinations seeing a rise in popularity, achieving over 90% occupancy rates in hotels, a year-on-year increase of more than 15 percentage points [4] Group 2: Inbound Tourism Dynamics - The inbound tourism market showed a robust recovery, with a 130% year-on-year increase in orders during the holiday, driven by cultural experiences and diverse activities appealing to foreign tourists [7] - Cities such as Shanghai, Shenzhen, and Guangzhou emerged as popular destinations for inbound travelers, with order growth rates of 138%, 188%, and 60% respectively [7][8] - The optimization of visa policies and tax refunds for foreign visitors has stimulated both tourism and shopping, leading to a surge in interest in Chinese products and experiences [7] Group 3: Consumer Behavior and Spending - The holiday period saw a notable increase in spending on high-quality travel experiences, with a significant rise in bookings for high-star hotels compared to lower-star options [5][6] - Events such as concerts and music festivals played a crucial role in driving tourism, with hotel bookings in cities hosting these events increasing dramatically, exemplified by a 3.4 times rise in hotel reservations in Haikou during a concert [5][6] - The overall retail and dining sector also thrived, with key retail and restaurant sales increasing by 6.3% during the holiday, indicating a strong consumer appetite [9]