如果把时间的指针拨回2016年，中国商业史会记下这样一个画面： 一部手机、一个支架、一盏补光灯，就能撬动数以亿计的成交额。 那是直播电商的元年，是草莽英雄的时代，也是"流量为王"的黄金岁月。 然而，站在2025年直播电商第十个年头的节点上，我们再审视这个行业，风向彻底变了。 随着中国网民总数逼近11.23亿的天花板，流量获取成本水涨船高。 曾经那种"全网最低价"的简单粗暴打法，正在被理性的消费浪潮拍在沙滩上。 但现在，消费者的决策逻辑发生了根本性逆转。 阿里、巨量、京东的数据在过去两年都有一个共同趋势：高复购、可信任品牌的留存远高于低价爆品。 好吃、健康成分、可追溯正在成为食品赛道的最高频搜索词，消费者也逐渐从能买，转向敢买、会买、 值得买。 在这个节骨眼上，直播电商行业头部的谦寻，默默做了一件特别有意义的事情。 今年5月，他们推出了"谦寻超级商店"。 乍一看，可能会觉得，"嗐，不就是个小程序商城吗？" 但往细了看，这里面卖的东西，很有意思。 当增长的曲线不再陡峭，行业的下半场比拼的不再是谁嗓门大，而是谁的根扎得深。 这十年，改变的不只是屏幕前的带货主播，更是屏幕后的消费者。 过去，我们在直播间下单，往往是因 ...

Core Insights - The fourth Global Digital Trade Expo, themed "Seeing the Innovative Future at the Digital Trade Expo," was held in Hangzhou, Zhejiang, showcasing new practices in county economy, agricultural assistance 3.0, and AI live streaming [1] Group 1: Agricultural Assistance Initiatives - Since 2016, the company has been leveraging innovative thinking and practical actions to support county development through live streaming, achieving over 8.5 billion yuan in sales of county specialty products, with a 176% increase in sales from 2023 to 2024 [3] - The company has developed a three-stage approach to agricultural assistance, starting with public welfare live streaming to enhance the visibility of local products and engaging deeply in the rural industrial chain [3] - The "Charming China Tour" initiative has visited 17 provinces and 22 sites, generating over 800 million yuan in transaction volume, promoting a replicable model for agricultural assistance [3] Group 2: Case Studies and Collaborations - In Gansu's Lixian County, the company has helped local businesses improve e-commerce capabilities through practical training, resulting in a hundredfold increase in sales for the local brand "Cool Qin" apple chips [4] - The launch of the "Qianxun Super Store" mini-program aims to provide consumers with high-quality products directly from the source, establishing a long-term procurement mechanism with a pomegranate planting base in Dali, Yunnan [4] - Collaborations with local agricultural technology institutions are being explored to integrate market, technology, and agriculture, enhancing the entire agricultural supply chain [4] Group 3: Technological Advancements in Live Streaming - The live streaming e-commerce industry is transitioning to a phase focused on compliance and efficiency, with the company investing in technology research and development to reshape the industry ecosystem [5] - The "Lingke System," launched in 2019, has evolved into a comprehensive "AI + Live Streaming" solution, significantly impacting product selection, data analysis, and compliance review [5] - Future developments of the Lingke System will focus on "AI Agent" technology to automate the entire process from product selection to live streaming, enhancing operational efficiency across the industry [5]