Group 1 - The core issue in the traditional whitening market for Chinese women includes ineffective whitening solutions leading to skin problems such as redness and peeling [1] - Three major gaps in the traditional whitening market are identified: harsh ingredients causing sensitivity, repair products lacking whitening efficacy, and international formulations not suitable for Asian skin [1] Group 2 - Gu Yu's upgraded whitening product, Gu Yu Whitening Milk Can PRO, emphasizes "whitening without irritation, stable repair," achieving a 3x increase in whitening and a 5x increase in repair efficacy based on SGS testing [2] - The product combines the effects of a whitening essence and a repair cream in one bottle [2] Group 3 - Gu Yu has developed a proprietary whitening ingredient, "Aurora Licorice," achieving breakthroughs in purity, penetration, and targeted action against melanin cells, with a 72-hour melanin inhibition rate of 86.62% [4] - The product also incorporates protein light-transmitting technology to combat skin dullness caused by glycation, oxidation, and light damage, resulting in a 15.9% improvement in spot reduction and a 49.13% increase in skin brightness [4] Group 4 - The product is suitable for sensitive skin, with a matrix of repair ingredients leading to a 27.09% reduction in redness after 7 days and a 21.25% improvement in skin texture after 14 days [5] - Clinical tests showed no adverse reactions among 30 sensitive skin participants, demonstrating the product's ability to provide simultaneous repair and whitening [5] Group 5 - Gu Yu has received multiple authoritative certifications, including being recognized as the top Chinese whitening brand for two consecutive years by international research firms [7] - The brand has also been included in the People's Daily "Brand Strong Country Plan," alongside leading companies like Moutai and JD.com, highlighting its market position [7] Group 6 - Compared to competitors like Olay, SK-II, and Shiseido, Gu Yu Whitening Milk Can PRO offers superior ingredient advantages, technological advancements, and suitability for Asian skin tones [9] - The product's unique formulation and delivery technology significantly enhance absorption and effectiveness compared to traditional whitening products [9] Group 7 - Gu Yu's research center, spanning over 3,000 square meters, leads the development of industry standards tailored for Chinese skin types, ensuring a comprehensive approach from research to product realization [10] - The product is positioned as an optimal solution for consumers seeking effective whitening combined with barrier repair [10]

Core Viewpoint - The article discusses the beauty standards and skincare behaviors of young Chinese women, particularly focusing on their obsession with skin whitening and the various misguided practices they engage in to achieve this goal [4][5][25]. Group 1: Survey Insights - A survey conducted by "后浪研究所" and "溪木源" revealed that young people rate the importance of skin whitening at an average of 7 out of 10, with the demand for whitening increasing with age [8][9]. - The survey included 604 respondents, with a significant majority being female (80.5%) and a notable portion from the post-90s and post-95s generations [6][7]. Group 2: Common Misconceptions and Practices - The article highlights various "whitening misconceptions" among young people, with 38.4% reporting they drink lemon water as a whitening method, and 29.8% taking high doses of Vitamin C/E [17][25]. - Many young individuals engage in practices that are ineffective or even harmful, such as using iodine as a skincare product and relying on quick-fix solutions that yield temporary results [19][25]. Group 3: Skin Concerns and Product Preferences - The survey indicates that 70.2% of respondents are troubled by dull skin, while 45.7% seek quick recovery from tanning, and 36.4% are concerned about skin sensitivity [31][32]. - Different age groups prioritize various skincare benefits, with younger individuals focusing on hydration and acne treatment, while older groups emphasize anti-aging and pigmentation reduction [12][13]. Group 4: Awareness and Education Gaps - The article points out that only 10% of respondents are deeply knowledgeable about skincare ingredients, while 40% have a superficial understanding and follow trends without much research [26][28]. - There is a prevalent issue of misinformation, with many young people unaware of the correct methods for effective skin whitening, leading to a cycle of trial and error [25][29]. Group 5: Scientific Approach to Whitening - The article emphasizes the importance of a scientific approach to skin whitening, advocating for understanding ingredients and maintaining a consistent skincare routine rather than relying on quick fixes [40][53]. - The introduction of new patented ingredients like "氧白因" shows promise in providing effective whitening while being gentle on sensitive skin, as validated by scientific research [51][52].

Core Viewpoint - The article explores the rising demand for skin whitening among young people, highlighting their perceptions, behaviors, and the challenges they face in achieving desired results [2][18][41]. Demand for Skin Whitening - Young people rate the importance of skin whitening at an average of 6.95 out of 10, with demand increasing with age [2][3]. - The demand scores vary by demographic, with urban residents showing slightly higher scores compared to those in lower-tier cities [4]. Skin Sensitivity and Product Selection - A significant portion of young people experience skin sensitivity, with 60.3% reporting occasional reactions and 11.2% experiencing frequent issues [6][8]. - Different age groups prioritize various skincare benefits, with younger individuals focusing on acne treatment while older groups emphasize anti-aging and skin brightening [10]. Misguided Whitening Practices - Many young people engage in ineffective or misguided whitening practices, with 38.4% consuming lemon water and 29.8% taking high doses of Vitamin C [12][13]. - The article identifies common mistakes in whitening routines, such as neglecting sun protection and mixing multiple products, which can lead to adverse effects [22]. Core Whitening Challenges - The primary challenges faced by young people include dull skin tone (70.2%), sun damage recovery (45.7%), and sensitivity concerns (36.4%) [24]. - There is a prevalent concern regarding the effectiveness and safety of whitening products, with 72.2% doubting the claims made by brands [25]. Effective Whitening Ingredients - Vitamin C and niacinamide are the most commonly tried ingredients, but their effectiveness is questioned, with less than 20% reporting successful results [28][30]. - Newer ingredients like "Oxygen White" show promise, with a higher effectiveness rate among users, suggesting a shift towards innovative solutions in the market [41][42]. Conclusion on Whitening Strategies - The article emphasizes the importance of a scientific approach to skin whitening, advocating for safe, effective products, consistent sun protection, and healthy lifestyle choices as the ultimate strategy for achieving lasting results [41][42].