Core Viewpoint - The company "好想你" is experiencing a narrowing of losses in the first half of 2025, but its core business challenges remain unresolved despite efforts in cost control and management [1][2][4] Financial Performance - The company expects a net loss attributable to shareholders of between 15 million and 25 million yuan for the first half of 2025, an improvement from the previous year's loss [1] - In 2024, the company's total revenue was 1.67 billion yuan, with the red date business contributing 1.22 billion yuan, accounting for 73.17% of total revenue, but showing a year-on-year decline of 6.83% [2] - The gross profit margin is also declining, with the health lock fresh products generating 68.885 million yuan in revenue, down 20.31% year-on-year [2] Cost Management and Operational Efficiency - The company has implemented measures such as targeted raw material procurement and centralized bidding to reduce procurement and production costs [1] - Sales and management expenses have decreased year-on-year, leading to improved operational efficiency [1] Investment and Strategic Initiatives - The company announced a 700 million yuan investment in Hunan Snack Very Busy Commercial Chain Co., Ltd., acquiring a 6.64% stake, which is part of a strategic merger with Zhao Yiming Snacks [3] - The company is focusing on developing major products as a second growth curve, with plans to promote "红小派" and "豆菲菲" in both domestic and international markets [3] Challenges and Future Outlook - Despite the strategic initiatives, the company faces significant competition in the snack market, and the effectiveness of its new product lines and partnerships remains uncertain [3][4] - For long-term success, the company must continue to optimize cost management, innovate in core business areas, and effectively convert investment returns [4]