随着年末临近，商务宴请、亲友团聚、节日礼赠等消费场景陆续升温，酱香酒因醇厚口感与文化底蕴， 成为众多消费者的首选。其中，赖茅酒系列凭借全价位覆盖、多场景适配的优势，精准契合年末多元消 费需求，成为市场中的热门之选。 为满足年末集中采购需求，赖茅酒系列构建了覆盖广泛、便捷高效的购买渠道网络，让消费者轻松购得 正品。线下渠道涵盖全国中石化易捷便利店、赖茅授权经销商门店及终端形象店，同时进驻麦德龙、永 辉超市、山姆店等知名连锁商超，形成密集的线下服务网络，消费者可就近到店选购并享受专业服务。 线上渠道同样丰富，京东、苏宁、天猫、拼多多、抖音、美团等主流电商平台均设有官方旗舰店或自营 旗舰店，消费者足不出户即可完成采购，无论是个人购买还是企业批量采购都十分便捷。完善的渠道布 局，为年末消费热潮提供了有力支撑。 "举信赖 敬真情"是赖茅始终坚守的品牌理念，而赖茅酒系列正是这一理念的生动载体。年末的每一场 宴请、每一份馈赠，都承载着人与人之间的信赖与情谊。商务宴请中，一杯赖茅酒系列传递着合作的诚 意与对伙伴的信赖；亲友团聚时，共饮赖茅酒系列诉说着亲情的温暖与牵挂；节日礼赠里，一瓶赖茅酒 系列承载着对长辈、友人的真挚祝福。 ...

Core Insights - The domestic liquor market has entered the annual consumption peak period after the Mid-Autumn Festival and National Day holidays, with sauce-flavored liquor gaining significant consumer attention and demand [1][3] - Lai Mao liquor has demonstrated strong market vitality during the holiday season, benefiting from stable product quality, clear market positioning, and diverse channel layouts, thus becoming a key player in the sauce-flavored liquor category [1][3] Industry Trends - The consumption scenarios for sauce-flavored liquor have expanded, with a notable increase in family consumption and steady business demand during the holiday period [3][6] - Consumers are increasingly choosing reliable and smooth-tasting sauce-flavored liquor for family gatherings, while it has also become a preferred choice for business receptions due to its quality and cultural attributes [3][6] Market Performance - Lai Mao's core products, particularly the "Inheritance Series," experienced a surge in popularity during the holiday season, with increased inquiries and orders reported from various offline stores [3][5] - The collaboration with Sinopec Easy Joy convenience stores has significantly supported Lai Mao's market reach, allowing more consumers to access its products conveniently [5][6] Brand Strategy - Lai Mao's strong market performance reflects its brand competitiveness and the robust strength of the Moutai Group's brand matrix in the holiday consumption market [5][6] - The synergy among Moutai Group's sauce-flavored liquor brands has contributed to maintaining good growth momentum during the holiday season, showcasing the strategic importance and resource support for the sauce-flavored liquor category [5][6] Future Outlook - Despite entering the traditional off-season, Lai Mao's brand popularity remains high, with expectations for continued stable development in the market [8] - The company aims to deepen insights into consumer demand, optimize channel layouts, and strengthen brand building, which will enhance its influence in the sauce-flavored liquor category and contribute to the healthy development of the industry [8]