数字化浪潮下，无数本地商家面临这样的难题：明明前方就是增长的新大陆，却被传统的营销思路 束缚住，拿着旧地图想在新版图找出路，陷入进退两 难的尴尬。 往前进，靠短视频和直播拿流量，面临着没人手、缺经验难题；往后退，单纯靠打折降价吸引顾 客，虽然能带来短期订单，利润却大幅缩水，甚至陷入 赔本赚吆喝的尴尬境地。 正所谓"沿着旧地图，一定找不到新大陆",常规打法进退两难，就要寻求新的破局工具和路径。抖 音生活服务推出的"超值券",门槛低玩法灵活，退可以先 用超值券小步快跑，在货架场让生意跑起 来；进可以联动内容打出组合拳：好内容激发兴趣扩流量，超值券完成临门一脚促成交，加速生意 增长，不仅 是帮中小商家抵达增长新大陆的破局利器，更是撬动整个本地行业数字化升级的重要支点。 相比内容运营，超值券用起来极为简单：仅需简单配置，无需额外人力投入，也不需要大规模预 算，就能撬动平台的专属曝光触达精准客群，并用双重 补贴机制促进成交。对商家来说，这相当于 在保证低成本的情况下，找到了一条确定性更高的转化路径。换句话说，中小商家不必再纠结于"不 做内容就 没增长",而是通过"轻装上阵"的方式快速启动生意。 这正是数字化普惠的生动体 ...

Core Viewpoint - The article emphasizes the challenges faced by local businesses in adapting to the digital marketing landscape, highlighting the need for innovative tools like Douyin's "Super Value Coupons" to drive growth and digital transformation [1][3]. Group 1: Challenges Faced by Local Businesses - Local businesses are struggling to transition from traditional marketing methods to digital strategies, often feeling trapped between outdated practices and the need for modern approaches [1]. - The reliance on discounts for short-term sales leads to reduced profits, creating a dilemma for businesses [1]. Group 2: Introduction of Super Value Coupons - Douyin's "Super Value Coupons" offer a low-barrier, flexible approach for businesses to engage with customers, allowing them to test the waters of digital marketing without significant investment [3][4]. - The coupons have shown significant impact, with Douyin's life service platform projected to see an 82% increase in search transaction volume and a 122% increase in nearby group purchase searches in 2024 [5]. Group 3: Case Studies and Success Stories - The Qingliang Valley scenic area utilized "Super Value Coupons" alongside a promotional children's ticket, resulting in a 50% increase in summer visitor traffic and a 30% growth in GMV [5]. - The "Super Value Coupons" helped businesses like Qu Shu and San Yi San Shan to effectively target high-value customers, leading to a 60% increase in new customer acquisition [6]. Group 4: Simplified Operations and Growth Potential - The implementation of "Super Value Coupons" is straightforward, requiring minimal setup and no additional manpower, thus allowing businesses to tap into Douyin's traffic without the need for extensive content creation [9]. - This approach democratizes access to growth opportunities, enabling small businesses to thrive in the digital space without the burden of content production [9][10]. Group 5: Sustainable Growth and Data Utilization - The "Super Value Coupons" serve as a bridge between content-driven marketing and direct sales, creating a seamless path from customer interest to purchase [12]. - Businesses can leverage data from coupon usage to refine their offerings and marketing strategies, transitioning from intuition-based to data-driven decision-making [15]. Group 6: Industry-Wide Impact - The widespread adoption of "Super Value Coupons" has attracted 120 million users and nearly 3 million participating merchants, with estimated transaction increases of about 50% and order conversion rates rising by 60% [15][16]. - This trend signifies a collective advancement in the digital capabilities of local businesses, marking a significant leap in the overall digitalization of the industry [16].