Core Viewpoint - New Dairy Industry is facing challenges with a decline in revenue for the first time in ten years, prompting the need for alternative growth strategies amidst a competitive market environment [1][3][4] Group 1: Revenue and Financial Performance - New Dairy's revenue decreased by 2.93% to 10.665 billion yuan in the last fiscal year, marking the first decline since 2015 [1][3] - The company reported a net increase of 52 distributors in 2024, but revenue from the distribution model fell by 13.29% year-on-year [3] - The Southwest region, which accounts for approximately 36% of New Dairy's revenue, saw a 6.51% decline in income, negatively impacting overall performance [3] Group 2: Product Strategy and Market Positioning - New Dairy launched a new product, "Super Pasteurized Milk," in collaboration with Jingtailan, aiming to capture the low-temperature milk market [1][4] - The company is focusing on high-end products, with low-temperature fresh milk and yogurt achieving mid-single-digit growth, while high-end fresh milk and low-temperature modified milk saw double-digit growth [3][4] - The "Super Pasteurized Milk" is positioned as a compromise product, offering taste similar to pasteurized milk while retaining better nutritional value than shelf-stable milk [4][5] Group 3: Industry Challenges and Strategic Response - The dairy industry is experiencing a slowdown in revenue growth, particularly in high-end yogurt sales, due to increased competition and market saturation [4][6] - New Dairy's strategy includes maintaining focus on core product categories, innovating to meet new consumer trends, and enhancing regional market penetration [4][6] - The company is also addressing internal management efficiencies to reduce costs and improve profitability amidst a challenging external environment [6]