Group 1 - The core mission of supermarket shelves is to enhance operational efficiency while subtly guiding consumer choices and expanding shopping lists [1][3] - Supermarket shelves are designed to maximize "坪效" (profit per square meter), with adjustable shelves accommodating various product sizes, ensuring no space is wasted [3][5] - End caps are considered "golden advertising spots" in supermarkets, displaying promotional, high-margin, or seasonal products to capture consumer attention [3][5] Group 2 - The arrangement of shelves is based on consumer psychology, with the most profitable products placed at eye level (approximately 1.5 to 1.7 meters) [5][7] - Cross-merchandising strategies are employed, where related products are placed near each other to encourage additional purchases, such as pasta and pasta sauce [5][7] - Supermarkets design traffic flow to guide consumers along a predetermined path, maximizing exposure to various product areas [5][7] Group 3 - For brands, shelf space is the ultimate battleground, where securing better positions leads to increased visibility and sales [7] - Efficiently designed shelves facilitate smoother operations for supermarket staff, including restocking, inventory checks, and cleaning [7] - Understanding shelf design can empower consumers to make more informed shopping decisions, transforming them from passive buyers to active decision-makers [7]