你在买纸巾的时候，留意过纸巾的码数吗？ 像你像他，像每个正常人一样，我原本从不觉得区区纸巾会存在码数一说。 它不像衣服，需要适应不同人的不同体型，也不像饮料，区分尺寸便于人们决定喝多喝少。纸巾就是纸巾，擦完上面擦下面，擦哪里、怎么擦，最后都得 丢垃圾桶里面。 屁大点儿东西，谁闲得给它划码数？ 但我错了。 错就错在我那天上厕所没带手机，对马桶旁的一切产生好奇。我不仅阅读起了洁厕灵配方表，还捧起了我从未正眼瞧过的纸巾。 两个不起眼的英文字母瞬间引起了我的注意： XS！ 我本因畅快释放而逐渐松弛的面部表情，突然紧缩了起来。 因为它不仅意味着纸巾真的有码，还意味着除了XS码，这玩意儿的码往上数至少还有3个；不仅意味着我可能因为贪便宜买到了最小码的纸巾，还意味着 我最后可能连便宜都没赚着。 并且，这XS的纸张只够我两张合在一起折叠两次擦两下了！我说最近纸巾怎么消耗得这么快？！ 这谁能忍？当下我就决定要把这纸巾码数好好查上一查。 一查也是笑了，现在这纸巾别说有 XS/S/M/L 4个码数了，好家伙，根本就是要多少码就能有多少码！ 纸巾到底有多少码？ 大家在买抽取式纸巾的时候都会参考哪些因素？ 说说我自己买纸巾时都是怎么做 ...

Core Viewpoint - The article discusses the interplay between consumer psychology and commercial strategies, emphasizing how understanding psychological triggers can enhance marketing effectiveness and consumer engagement [4][24]. Group 1: Consumer Psychology - The "Diderot Effect" explains that consumers often seek to acquire additional items to achieve a sense of balance after purchasing a new item, leading to fluctuating shopping decisions influenced by external stimuli [4]. - Freud's theory of personality structure (id, ego, superego) is applied to consumer behavior, where impulsive buying (id) is stimulated by immediate rewards, rational decision-making (ego) is facilitated by comparison tools, and social image (superego) influences luxury purchases [5]. - The concept of "peak-end rule" suggests that consumer memory is shaped by the most intense moments and the final impressions of their experiences, which can be leveraged by businesses to enhance customer satisfaction [8][10]. Group 2: Market Trends and Strategies - The rise of subcultures and niche markets is highlighted, with examples like "Lolita" fashion and Tesla's Cybertruck, showing how social media can amplify niche trends into mainstream phenomena [7]. - The article outlines how community-driven consumption, such as group buying and social media engagement, can create a sense of belonging and drive sales [13]. - The "4 types of human weaknesses" (greed, addiction, laziness, vanity) are identified as key drivers in consumer behavior, with specific marketing strategies designed to exploit these traits [14][15]. Group 3: Emotional and Neurological Influences - The emotional journey of consumers is described through the AIPL model (Awareness, Interest, Purchase, Loyalty), emphasizing the importance of building trust and emotional connections with consumers [17]. - Four key hormones (dopamine, endorphins, oxytocin, serotonin) are discussed in the context of marketing, illustrating how businesses can stimulate these hormones to enhance consumer engagement and purchasing behavior [19]. - Common psychological principles such as anchoring effect, loss aversion, and scarcity are outlined as effective tools in influencing consumer decisions [22][23]. Group 4: Conclusion - The article concludes that modern consumption is a complex interplay of human psychology, marketing strategies, and emotional triggers, suggesting that businesses that understand these dynamics can better navigate the competitive landscape [24].

Core Insights - Wang Ning's entrepreneurial journey is remarkable, transforming from a graduate of a third-tier university to the richest person in Henan with a net worth of 140 billion yuan by 2025 [1][3] - The rise of the blind box culture, led by Pop Mart, is causing significant concern among parents, as it has become a source of financial strain for many families [1][7] Group 1: Wang Ning's Success - Wang Ning demonstrated keen business acumen early on, earning his first significant income by selling military training photos to new students in 2005 [3] - His ventures included "Grid Street" and introducing capsule toy machines, which were profitable, but he strategically sold his businesses at their peak [3][5] - Despite facing setbacks, such as a 20 million yuan loss from a store in Beijing, his resilience and market insight have been pivotal to his success [5] Group 2: Blind Box Culture - The blind box products, such as the zodiac series priced at 59 yuan, are designed to stimulate consumer desire through scarcity and collection incentives [7] - The primary audience for blind boxes is young students, who are drawn to the novelty and have a strong urge to collect, leading to a widespread phenomenon in schools [7][9] - Parents express frustration over the financial impact of blind boxes, with children spending their allowances in pursuit of rare items, leading to a culture of comparison among peers [9] Group 3: Psychological Mechanisms - The appeal of blind boxes is linked to a "variable reward mechanism," similar to gambling, which can lead to addictive behaviors, particularly among adolescents [9][11] - Students often prioritize blind box purchases over other toys, driven by the excitement of uncertainty and the desire for hidden items [11] - Addressing the issue requires understanding the psychological factors at play, encouraging financial literacy, and guiding students towards healthier consumption habits rather than outright bans [13]