Core Viewpoint - The company is focusing on enhancing its offline store formats and product structure to improve competitiveness in shopping malls [1] Group 1: Store Formats - The company currently operates two main types of offline stores: "Super Antarctic" and "Antarctic+" [1] - The "Super Antarctic" stores are designed to be highly competitive within shopping malls [1] - The "Antarctic+" model will feature retro-themed stores aimed at young consumers and incorporate popular trends [1] Group 2: Marketing Strategy - The company plans to increase investment in community operations for its offline stores [1]

Core Viewpoint - The company is focusing on enhancing its offline store channels, particularly through the "Super Antarctic" and "Antarctic+" themed store types, aiming to improve competitiveness in shopping malls [1] Group 1: Store Types and Strategy - The "Super Antarctic" stores are designed to be highly competitive within shopping malls, with ongoing efforts to refine product structure and store types to rank among the top in mall listings [1] - The "Antarctic+" store model will introduce retro-themed stores targeting young consumers, incorporating popular internet trends [1] Group 2: Marketing and Community Engagement - The company plans to increase investment in community operations for its offline stores, enhancing marketing efforts to engage with local consumer groups [1]