Core Viewpoint - The article discusses the transformation of the company "足力健" from a struggling elderly shoe brand to a new player in the organic food market, highlighting the innovative strategies employed by its founder, Zhang Jingkang, to address debt and adapt to changing consumer trends [5][8][49]. Group 1: Company Background and Challenges - 足力健 has faced significant operational challenges, with approximately 700 million yuan in debt expected by the end of 2024, despite allocating 70%-80% of its revenue to debt repayment [8][49]. - The company experienced rapid growth, reaching 4 billion yuan in revenue by 2019, but faced a decline to 1.8 billion yuan in 2020 due to excess inventory and the pandemic [18][19]. Group 2: Strategic Shift to Food Retail - In May 2023, 足力健 launched its "organic food membership store" in Zhengzhou, offering affordable organic products, with frozen dumplings priced at 4.9 yuan becoming a bestseller [5][42]. - The company aims to open 600 organic food stores in the next two years, while also maintaining its shoe business, indicating a dual strategy to diversify revenue streams [47]. Group 3: Market Positioning and Consumer Trends - 足力健's positioning in the market has shifted from focusing solely on elderly shoes to incorporating a broader range of health-oriented food products, appealing to a wider consumer base [20][34]. - The company emphasizes low-GI and organic products, aligning with current health trends, and utilizes modern sales techniques such as live streaming and app-based ordering [45][46]. Group 4: Future Outlook - Zhang Jingkang expresses confidence in the future of the organic food segment, projecting significant sales growth and membership accumulation over the next five years [47]. - The company is also exploring the development of a leisure shoe brand aimed at younger consumers, indicating a strategic expansion into new demographics [47].

以下文章来源于远川研究所 ，作者赵瑜 远川研究所 . 刻画这个时代 编辑丨 李墨天 图源丨即梦AI "足力健水饺"的问世，让汉语的博大精深又提高了一个层次。 今年5月，"足力健有机食品会员店"在河南郑州悄然开张，主打健康有机、亲民价格，花10元就能成为会员享受折扣，还支持小程序下单，4.9元的速冻水 饺是爆款产品。 从老人鞋到速冻水饺，充满魔幻现实主义的企业经营思路，是足力健及创始人张京康的抛物线人生。 足力健门 店销售 的速冻水饺 足力健老人鞋近年来深陷经营困境，尽管公司每年都拿出70%-80%的收入还债，然而到2024年底，足力健仍有约7亿元的债务[1]。 来源丨远川研究所（ID： YuanChuanInstitution ） 作者 丨 赵瑜 去年5月，创始人张京康踩着风口加入企业家IP的浪潮，主打教网友赚钱还债，言辞恳切，态度认真。 到了今年，知行合一的张总表示我行我上，率领足力健杀进食品零售业，开始还债自救。 楼起楼塌 张京康的崛起之路可以追溯到2014年，当时，张京康跟青岛双星合作推出"六超老人鞋"，上线即爆单，让张总无意间找到了一生的事业——老年鞋。 足力健创始人张京康 2016年足力健成立一年， ...