以下文章来源于新消费101 ，作者考拉是只鹿 新消费101 . 《商业评论》出品，原新零售商业评论，用深度案例、前沿观点，和你一起探索新零售的1001种可能。 该供应商向蓝鲸新闻记者表示，两年时间里足力健还了约1/20，并多次更改还款方案，目前还款周期 已排到了2026年。2024年9月以后，他再也没收到过足力健的还款。 本文来自微信公众号： 新消费101 （ID：xinlingshou1001） ，作者：考拉是只鹿，题图来自：视觉 中国 负债7亿的创业导师一边给网友们高调传授"如何给用户独特价值，一边自己还有巨额债务尚未还 清。 这个一半荒诞、一半凄凉的故事最近在老人鞋第一品牌——足力健创始人张京康身上上演了。 近期，张京康在自己的账号上发了一条视频，教大家如何还债。然而与此同时，知名广告策划人金枪 大叔在近期作品中透露，某老人鞋品牌拖欠一内容供应商900万元。蓝鲸记者核实到，涉事供应商为 业内知名短视频策略咨询方，而欠款的老人鞋品牌正是足力健。 去年9月，《中国企业家杂志》的一篇报道称，足力健每年收入的70%～80%都用于还债，仅2023年 就还了1.8亿元，但截至去年公司还有约7亿元的债务，至今有员工已 ...

Core Viewpoint - The company "足力健鞋业" is facing significant operational difficulties, highlighted by its tax debts and declining market reputation due to quality issues and increased competition in the elderly footwear market [2][10][15]. Tax Debts - According to the tax announcement from the State Taxation Administration, "足力健鞋业" has a total tax debt of 15,923,485.49 yuan, which includes various taxes such as value-added tax (13,836,479.18 yuan), urban maintenance and construction tax (79,343.46 yuan), corporate income tax (15,468.59 yuan), property tax (824,370.47 yuan), stamp tax (23,426.40 yuan), and urban land use tax (1,144,397.39 yuan) [4][8][9]. Market Performance - "足力健" experienced a dramatic increase in revenue from 60 million yuan in 2017 to 1.8 billion yuan in 2018, and further to 4 billion yuan in 2019, with approximately 5,000 stores nationwide [10]. - Despite the initial success, the brand has faced criticism for prioritizing marketing over product quality, leading to several quality control issues and negative consumer feedback [10][11]. Consumer Sentiment - There has been a rise in consumer complaints regarding the quality of "足力健" products, with reports of shoes having issues such as sole separation and poor design comfort [11]. - The brand's marketing strategy has not effectively retained consumer trust, as evidenced by increasing negative reviews on social media platforms [11]. Competitive Landscape - The elderly footwear market is becoming increasingly competitive, with brands like Nike and Skechers entering the space, offering products tailored for older consumers, which poses a threat to "足力健" [15]. - In response to market pressures, "足力健" is attempting to innovate by launching new products aimed at younger demographics, such as the "玫瑰妈妈鞋" [19].

Core Viewpoint - The article highlights the operational difficulties faced by the well-known brand "Zuli Jian," revealing a stark contrast between its past success and current challenges, including tax debts and quality issues [1][3][17]. Company Overview - Zuli Jian is associated with Suixian Zuli Jian Footwear Co., Ltd., which has a tax debt of 154,158.61 yuan, indicating financial strain [1][2]. - The company was founded on December 26, 2017, with a registered capital of 100.02 million yuan and employs 789 people as of 2022 [2]. Historical Performance - Zuli Jian experienced significant success a decade ago with the launch of the "Six Super Elderly Shoes," selling 500,000 pairs and rapidly expanding to over a thousand stores [3]. - The brand's marketing strategy heavily relied on advertising, spending 200 million yuan over eight years on CCTV ads, which initially boosted its recognition [12]. Product Development and Innovation - Zuli Jian claims to have developed shoes tailored for the elderly by studying foot shape changes, resulting in multiple patents, primarily for design and accessories [4][6]. - However, only 31 out of its numerous patents are related to technology, raising questions about the actual innovation in its products [7]. Quality Issues and Brand Reputation - The brand has faced multiple quality control issues, including non-compliance in product testing, leading to negative publicity and legal challenges [17][19]. - Complaints about misleading advertising regarding the safety of its shoes have significantly impacted consumer trust, with over 60% of complaints related to false claims about anti-slip features [21]. Market Position and Competition - Zuli Jian's market position has weakened due to emerging competitors like Skechers, which offer innovative designs and effective marketing strategies targeting younger consumers [15][16]. - The brand's shift in target demographics is evident, with over 70% of online buyers being younger consumers purchasing for their elderly relatives [25]. Strategic Shifts and Future Challenges - The company is attempting to adapt its marketing strategy by engaging younger audiences through new endorsements and social media campaigns, including using pets as brand ambassadors [27][28]. - The transition to a younger marketing approach faces internal conflicts between traditional marketing strategies and modern consumer expectations, highlighting a critical challenge for the brand's future [22][28].

出品｜搜狐财经 作者｜柴鑫洋 编辑｜李文贤 "专业老人鞋，认准足力健"，这句曾响彻央视的广告语，见证了一个国民品牌的崛起与衰落。 曾盛极一时的老人鞋品牌"足力健"年销达到40亿元，而如今却负债累累。 近日，足力健品牌背后的制造公司被曝欠税15.42万元。在去年，公司还有约7亿元的债务未还。 创始人张京康个人更背负56起诉讼，被法院多次下达"限制消费令"，深陷"老赖"漩涡。 | | | | | し おり引及エス付き支払・J339.0000407JJ | | --- | --- | --- | --- | --- | | 序号 | 欠税税种 | | 欠税余额(元) ÷ | 当前新发生的欠税金额(元) ÷ 发布单位 | | 1 | 城镇土地使用税 | 376,268.55 | | 0.00 - 1 | | 2 | 増值税 | 481,090.75 | | | | 3 | 城镇土地使用税 | 162,476.05 | | | | ব | 増值税 | 436,884.45 | | | | 5 | 増值税 | 265,218.36 | | | | 6 | 増值税 | 921,015.46 | | | | 7 | 増值税 ...

Core Viewpoint - The company behind the Fuli Jian brand, Suixian Fuli Jian Footwear Co., Ltd., is facing significant financial difficulties, including a tax debt of 154,200 yuan and a total debt of approximately 700 million yuan as of 2024, following a period of rapid growth that peaked in 2018 [2]. Financial Performance - In 2018, Fuli Jian's revenue surged from 60 million yuan to 1.8 billion yuan, with the number of stores expanding to around 5,000 [2]. - The company is currently struggling with a debt crisis, with founder Zhang Jingkang facing personal financial issues and being restricted from high consumption due to substantial debts [2]. Legal Issues - Suixian Fuli Jian Footwear Co., Ltd. has been involved in multiple legal cases, with significant amounts at stake, and has been listed multiple times as a dishonest executor by the courts [2]. Quality Crisis - Fuli Jian has faced serious quality issues, with products being reported for non-compliance with safety standards, which has harmed consumer trust and the brand's reputation [5]. Market Competition - The aging population's increasing purchasing power has led to more diverse consumer choices, with competitors like Nike and Skechers entering the senior footwear market, intensifying competition for Fuli Jian [5]. Recovery Efforts - The company has attempted to revitalize its brand by launching new products like the "Runyue" shoes, but initial market feedback indicates that these efforts have not yet yielded significant results [5].