Core Viewpoint - Jiangsu Province is focusing on high-quality development of its cultural tourism industry through a three-year action plan, aiming to enhance product supply, expand consumer services, and optimize the market environment [1][2][4][6] Group 1: Action Plan Overview - The action plan includes six major actions and 22 key tasks to promote the cultural tourism industry [1] - Key actions involve improving product supply, expanding consumer services, and optimizing the market environment [1][6] Group 2: Leveraging Events for Tourism - The "Su Super" football league has attracted significant attendance and online viewership, with 149.4 million people attending matches and 13.3 billion online views [2] - The action plan proposes themed travel routes and creative products to convert sports event traffic into tourism revenue [2] Group 3: Museum and Night Tourism - Popular museums have seen a 25% increase in night-time consumption, prompting the plan to encourage extended hours and new night tourism projects [3] - The goal is to reach 150 million annual visitors to registered museums by 2027 [3] Group 4: Infrastructure and Technology - The plan emphasizes the development of cultural and ecological tourism corridors and the integration of modern technology in the tourism sector [4] - It encourages the creation of smart tourism experiences and supports technological advancements in the industry [4] Group 5: Industry Cluster Development - The action plan aims to cultivate high-quality cultural tourism enterprises and promote the growth of digital cultural companies, targeting over 3,000 digital cultural enterprises by 2027 [6] - The plan also seeks to establish national and provincial cultural and tourism industry demonstration zones [6] Group 6: Institutional Mechanisms - The plan proposes innovative mechanisms for public service enhancement and financial support for tourism enterprises [7] - It emphasizes the need for coordinated development of cultural tourism within the broader economic framework of the province [7]

Core Viewpoint - Jiangsu Province has launched a three-year action plan (2025-2027) to promote high-quality development in the cultural tourism industry, focusing on six major actions and 22 key tasks aimed at enhancing product supply, expanding consumer services, and optimizing the market environment [7][6]. Group 1: Action Plan Overview - The action plan includes six major actions: quality product supply, expanded consumer services, industry space expansion, cultivation of operating entities, market environment optimization, and policy support [7][6]. - The plan aims to create a robust cultural tourism industry that integrates various sectors and enhances the overall economic landscape of Jiangsu [7]. Group 2: Industry Performance - From January to August this year, Jiangsu Province saw a 10.43% increase in tourist arrivals and a 9.94% rise in tourist spending [3]. - The province's cultural tourism consumption through UnionPay channels grew by 14.86%, maintaining a 10.28% share of the national total, the highest in the country [3]. Group 3: Product and Service Development - The action plan encourages the integration of various tourism formats, such as "performance + tourism" and "exhibition + tourism," to enhance visitor experiences [3][4]. - By 2027, the plan targets 1.5 billion annual visits to registered museums in Jiangsu, promoting extended opening hours and the development of cultural products [10][3]. Group 4: Night Economy and Cultural Events - The plan emphasizes the development of night-time cultural tourism, aiming to create 20 high-quality tourism performance projects and promote night markets and late-night dining options [4][12]. - It also includes organizing significant cultural events to enhance the visibility of Jiangsu's cultural heritage [13]. Group 5: Technological Integration and Innovation - The action plan focuses on the development of digital entertainment and smart tourism, aiming to cultivate over 3,000 digital cultural enterprises by 2027 [5][16]. - It promotes the use of AI and data-driven experiences in tourism, with plans to showcase 40 exemplary cases of immersive smart tourism spaces [5][15]. Group 6: Policy and Financial Support - The plan outlines the need for innovative financial services, including the "Su Travel Loan" to support tourism enterprises [21]. - It aims to enhance the public service system for tourism and optimize the business environment for cultural tourism [19][20].