跟着赛事去旅行
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第十二届中国旅游产业发展年会在沈举办
Liao Ning Ri Bao· 2025-10-17 01:05
为更好推动"文旅+百业""百业+文旅"蓬勃发展,现场启动了"跟着名著去旅行",人民文学出版社发 布"跟着名著去旅行"计划,推出"十大特色名著线路""十大青少年研学专线""一部微综+十部微短剧"。 其间,中国旅游报社与非凡领越签署助力"跟着赛事去旅行"宣传推广合作协议。现场还发布了《2025中 国旅游产业影响力报告》,揭晓了"2025中国旅游产业影响力案例"。 副省长楚天运出席开幕式并致辞。 10月16日,第十二届中国旅游产业发展年会在沈阳举办,以"展望'十五五'——新起点 新机遇 新作 为"为主题,旨在为产业融合、行业交流、企业合作搭建平台、拓展空间,助推旅游业高质量发展。文 化和旅游部党组成员、副部长高政出席开幕式并致辞。 年会现场,有关专家围绕"如何讲好中国故事——振兴中国入境旅游和提升国际影响力""'十五五'时 期城市旅游发展新形势与新要求"等作主题演讲;与会代表就"海洋旅游发展的战略路径探索"等展开对 话。 ...
宁夏推出97项“双节”文旅活动 发放500万元消费券邀客畅游
Zhong Guo Xin Wen Wang· 2025-09-19 12:28
Core Viewpoint - Ningxia's cultural and tourism department is launching 97 themed activities with a budget of 21.5 million yuan to enhance local tourism experiences during the upcoming Mid-Autumn and National Day holidays [1][2]. Group 1: Activities and Funding - The initiative includes 8 major themes covering various tourism sectors such as desert exploration, cultural heritage, and rural tourism, aimed at meeting diverse visitor needs [1]. - A total of 2.15 million yuan is allocated for optimizing tourism consumption scenarios and improving services, with 500,000 yuan distributed as consumer vouchers to citizens and tourists [1]. Group 2: Integration and Brand Development - Ningxia is focusing on deepening the integration of culture and tourism through three main travel brands: "Travel with Performances," "Travel for Culinary Experiences," and "Travel with Sports Events" [1]. - Upcoming events include music festivals, star concerts, and desert marathons, which are expected to further activate tourism dynamics in the region [1]. Group 3: Consumer Incentives - The "Enjoy Ningxia in Autumn" consumer vouchers are a key highlight, directly subsidizing tourism spending across various sectors such as attractions, dining, and performances [1][2].
暑期文旅市场观察:赛事引流、小城崛起 旅游市场活力多元
Nan Fang Du Shi Bao· 2025-08-19 16:32
Core Insights - The 2025 summer tourism market is evolving, with foreign tourists exploring lesser-known cities in China and domestic tourists seeking cooler county destinations, indicating a shift towards more diverse travel experiences [1][12]. Group 1: Domestic Tourism Trends - The summer tourism market is characterized by a strong interest in theme-based travel, with cultural, cooling, and event-driven tourism gaining popularity [2]. - Domestic tourists are increasingly avoiding crowded attractions, opting for cooler and culturally rich county destinations, with a notable 15% of visitors being from the post-2000 generation and 76% being interprovincial travelers [5]. - Cities like Taiyuan, Rizhao, and Xinzou have seen a significant increase in search interest, emerging as new popular summer destinations [5][13]. Group 2: International Tourism Trends - Foreign tourists are increasingly booking flights to 144 cities in China, with a remarkable 2.6 times increase in ticket bookings to Yiwu, known as the "world supermarket," and a 9-fold increase in bookings to Datong due to its cultural heritage [5][12]. - High-speed rail has become a crucial tool for foreign tourists, with ticket bookings from Indonesian tourists increasing by 2.5 times and other nationalities seeing over 100% growth [7]. Group 3: Seasonal Travel Patterns - The off-peak travel window is opening, primarily driven by older travelers aged 50 and above, with popular domestic destinations including Shanghai, Beijing, and Sanya [9]. - The upcoming National Day and Mid-Autumn Festival create an 8-day holiday, leading to increased booking enthusiasm, particularly for international destinations like Turkey and New Zealand [11]. Group 4: Regional Growth and Emerging Destinations - Domestic tourism is experiencing multi-point growth, with provinces like Shanxi and Xinjiang leading due to their cultural and natural attractions [12]. - Emerging international destinations include Busan in South Korea, which saw an 85.8% increase in popularity, and other locations like Perth and Casablanca also showing significant growth [13].
支持惠民助企 释放消费潜力
Liao Ning Ri Bao· 2025-06-17 01:04
Core Viewpoint - The "Several Measures for Promoting Consumption through the Integration of Culture, Sports, and Tourism in Liaoning Province" aims to support high-quality economic development through 11 initiatives focused on consumer benefits and business support [1] Group 1: Key Features of the Measures - The three main characteristics of the measures are consumer benefit, local characteristics of Liaoning, and policy coordination [2] - The measures encourage businesses to enhance cultural, sports, and tourism consumption scenarios and products, aiming to convert the large flow of integrated development into tangible economic growth [2] Group 2: Specific Initiatives - The province will implement the "Hundred Cities and Hundred Districts" cultural and tourism consumption action plan and promote the "Liaoning Products Go Out" initiative [2] - Consumption vouchers titled "Enjoy Beautiful Liaoning" will be issued, with provincial support for local governments providing subsidies up to 50% [2] - A rewards system for travel agencies bringing tourists from outside the province will be established, along with incentives for cruise companies operating in Liaoning [2] Group 3: Tourism Product Development - Tourism enterprises are encouraged to launch "Liaoning All-in-One" products and themed travel routes, promoting events like concerts and exhibitions as travel attractions [3] - The development of high-quality ice and snow tourism sites is prioritized, with financial rewards for newly recognized national and provincial ski resorts [3] - The measures emphasize coordination with other consumption-boosting policies and mechanisms for market order maintenance and policy effectiveness [3]
厚重的底蕴 蓬勃的生机
Liao Ning Ri Bao· 2025-06-16 01:14
Core Insights - The 2025 Liaoning High-Quality Cultural, Sports, and Tourism Integration Development Conference showcased the province's rapid development and potential for investment opportunities in the cultural and tourism sectors [1][2][3] Group 1: Event Highlights - The conference attracted numerous domestic and international guests, highlighting Liaoning's improved infrastructure and transportation networks, which left a strong impression on attendees [1] - The event served as a platform for promoting new cultural and tourism products, enhancing Liaoning's brand image in the industry [2][3] Group 2: Investment Opportunities - The province's strategic location and favorable climate were emphasized as key advantages for potential investments in cultural and tourism projects, particularly in cities like Chaoyang, Jinzhou, and Dandong [2] - The integration of cultural and sports tourism is seen as a way to transform Liaoning's rich cultural heritage and ecological resources into economic value [3][4] Group 3: Guest Experiences - International guests expressed their admiration for Liaoning's natural beauty and cultural depth, indicating a strong desire to share their unique experiences and promote the region [4] - The event facilitated networking and collaboration among industry peers, fostering a sense of community and shared purpose in promoting Liaoning's tourism potential [3]
擦亮广东消费IP,激活1.5亿人口市场潜力
Nan Fang Du Shi Bao· 2025-05-08 09:55
Core Viewpoint - The Guangdong Province has officially launched a detailed implementation plan to boost consumption, aligning with national strategies to enhance consumer confidence and stimulate economic growth [1][2][4]. Group 1: Implementation of Consumption Boosting Measures - The Guangdong plan emphasizes the development of consumption IPs such as "Yue Trade Nationwide," "Food in Guangdong," and "Guangdong Night Beauty," leveraging the province's geographical advantages to expand consumer demand [1][2]. - The plan includes initiatives to attract 1 million college graduates to Guangdong for employment and entrepreneurship, alongside training programs for over 780,000 skilled workers by 2025 [2][4]. - The plan aims to create a favorable business and living environment, benefiting the 1.5 billion population in Guangdong and enhancing the overall consumer market [4]. Group 2: Tourism and Cultural Consumption - During the recent May Day holiday, Guangdong's tourism market thrived, receiving 46.08 million visitors, a year-on-year increase of 18.7%, and generating tourism revenue of 29.5 billion yuan, up 20.3% [2]. - The plan also focuses on promoting inbound tourism, particularly from Hong Kong and Macau, capitalizing on policies that lower entry barriers and enhance travel opportunities [3]. - The 137th Canton Fair showcased over 30,000 exhibitors and nearly 73,000 booths, demonstrating its potential to drive consumption in various sectors, including hospitality and retail [3]. Group 3: Comprehensive Approach to Consumption - The Guangdong consumption boosting plan is not an isolated initiative but part of a broader strategy to improve residents' consumption capabilities and address public policy gaps [4]. - The plan aims to create a mature and expansive consumer market that is welcoming to visitors from various regions, enhancing the overall economic landscape of Guangdong [4].