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“阵痛期”勤换帅 跨国公司“水逆”何时休?
Zhong Guo Qi Che Bao Wang· 2025-11-12 09:35
Core Insights - The global automotive industry is undergoing a significant leadership transition, with major companies like Nissan, Stellantis, and Porsche facing unprecedented challenges and financial losses due to the shift towards electrification and market pressures [2][3][10]. Group 1: Industry Challenges - Traditional automakers are struggling with the dual pressures of regulatory policies and market demands for electrification, leading to increased financial strain and reliance on internal combustion engine (ICE) vehicles for revenue [2][3]. - The shift towards electric vehicles (EVs) has not met expectations, resulting in substantial losses for companies like Porsche, which reported a third-quarter operating loss of €966 million [10][11]. - The competitive landscape is intensifying, particularly from Chinese automakers that leverage flexible supply chains and localized technology, further squeezing the market share of established foreign brands [2][3]. Group 2: Company-Specific Developments - Stellantis reported a net loss of €2.256 billion in the first half of the year, a stark contrast to a profit of €5.647 billion in the same period last year, primarily due to asset write-downs and tariffs [4][5]. - Nissan announced a net loss of ¥221.921 billion for the first half of the fiscal year, with a projected loss of ¥670.9 billion for the entire fiscal year, prompting the sale of its headquarters to alleviate financial pressure [13][14]. - Porsche's financial performance has deteriorated significantly, with a 67.1% drop in operating profit to €1.01 billion in the first half of the year, attributed to strategic adjustments and increased costs from tariffs and restructuring [11][12]. Group 3: Leadership Changes - The leadership changes at Stellantis, Nissan, and Porsche are seen as urgent measures to address ongoing crises, with new CEOs tasked with implementing significant reforms [3][4][10]. - Stellantis' new CEO, Carlos Tavares, faces the challenge of balancing regional interests amid a shift in focus towards the U.S. market, including a $13 billion investment plan [5][6]. - Nissan's new CEO, Ivan Espinosa, is implementing a drastic restructuring plan aimed at reducing global production capacity and cutting 20,000 jobs, reflecting the depth of the company's crisis [14][15]. Group 4: Market Dynamics - The imbalance in regional markets and fluctuating policies, particularly U.S. tariffs on imported vehicles, are exacerbating operational pressures for multinational automakers [3][5]. - Renault's new CEO, Luca de Meo, is expected to navigate the company through a challenging landscape, with plans for voluntary layoffs and strategic partnerships to enhance competitiveness [7][9]. - Jaguar Land Rover is grappling with the aftermath of a cyberattack that halted production, highlighting vulnerabilities in the digital transformation of traditional manufacturers [16][17].