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汽车改装在政策“松绑”中寻求新坐标
Zhong Guo Jing Ying Bao· 2026-02-06 04:50
Core Viewpoint - The automotive modification industry in China is transitioning from a gray area to a regulated and supportive environment, with government policies increasingly favoring the development of this sector, particularly in the context of the growing demand for personalized and performance-enhanced vehicles [1][4][7]. Policy Developments - Recent government documents emphasize the potential of the automotive modification market, with initiatives aimed at promoting innovation and removing restrictive measures [2][3]. - The implementation of the new Motor Vehicle Safety Technical Inspection Regulations (GA801-2025) is expected to provide a solid policy foundation for the standardized development of the automotive modification industry [2]. Market Growth and Trends - The automotive modification market in China is projected to grow significantly, with an expected market size exceeding one trillion yuan by 2030, driven by a 20% annual growth rate since 2022 [7]. - The willingness of private consumers to modify their vehicles is high, with 65% expressing interest, and the young demographic (aged 25-45) being the primary consumer group [7][8]. Consumer Insights - The average spending on vehicle modifications ranges from 8,000 to 15,000 yuan, with a notable increase in female consumers participating in the modification market, rising from less than 5% in 2020 to 15% by 2024 [7][8]. - The penetration rate for camping and lodging-related modifications is between 8% and 12%, indicating a growing interest in lifestyle-oriented vehicle enhancements [8]. Industry Innovations - The automotive modification industry is shifting focus towards software modifications due to the limitations of hardware modifications in electric vehicles, which present high technical barriers [5][6]. - Collaborative models between manufacturers and modification companies are emerging, allowing for customized elements to be integrated during the vehicle design phase [6][9]. Future Directions - The industry is expected to explore innovative opportunities in cross-industry modifications, particularly in creating products tailored for specific use cases, such as camping [6][9]. - AI technology is anticipated to play a crucial role in enhancing operational efficiency and precision in the modification process, facilitating a shift from traditional craftsmanship to data-driven approaches [10].