Core Insights - The company, Zhong Xue Gao, has faced significant challenges over the past two years, including financial difficulties and legal disputes, leading to a decline in its market presence [6][7]. - The founder, Lin Sheng, has been active on social media, attempting to maintain engagement and transparency with consumers [6][7]. - Recent product availability has drastically decreased, with limited offerings on e-commerce platforms and a notable absence in physical retail locations [6]. Group 1: Company Challenges - Zhong Xue Gao has experienced a fall from grace, transitioning from a popular brand to facing issues such as unpaid salaries, locked office premises, and legal disputes related to service and sales contracts [6]. - The company has reported financial constraints, stating it can no longer afford promotional activities or certain product lines, such as the Yangmei-flavored ice cream [6]. Group 2: Product Availability - Recent investigations revealed that Zhong Xue Gao ice cream is increasingly difficult to find in supermarkets and wholesale channels, indicating a significant reduction in market presence [6]. - The company's official Tmall store currently offers only three flavors, with delayed shipping and a commitment to restore normal operations [6]. Group 3: Social Media Engagement - Lin Sheng has maintained an active presence on social media platforms, including Douyin, where he shares insights about the business and personal experiences [7]. - The founder's participation in live-streaming sales events on platforms like Taobao marks a new strategy to engage with consumers and boost sales [7].

Core Viewpoint - Zhong Xuegao Food (Shanghai) Co., Ltd. has filed for bankruptcy review due to inability to repay debts and insufficient assets to cover liabilities, leading to a court-ordered bankruptcy examination [2][3]. Group 1: Bankruptcy Details - The bankruptcy case was initiated by Shanghai Zhenliao Trading Co., Ltd., with the Shanghai Third Intermediate People's Court overseeing the proceedings [3]. - Zhong Xuegao has previously faced bankruptcy applications for its subsidiaries, including Zhongmao (Shanghai) Food Technology Co., Ltd. and Panzhu Youxi (Shanghai) Biotechnology Co., Ltd. [4]. Group 2: Company Structure and Financial Health - Zhong Xuegao Food (Shanghai) Co., Ltd. directly holds shares in 14 companies, of which 8 are still operational. However, all 21 of its branch offices have been deregistered [5]. - The founder, Lin Sheng, has faced multiple restrictions on high consumption, indicating financial distress [5]. Group 3: Sales and Market Presence - The online sales platform for Zhong Xuegao has very limited offerings, with only three flavors of ice cream available, and recent sales activity appears stagnant [7][11]. - The company, once known for premium ice cream priced above 50 yuan, has struggled with its market image, being labeled as "ice cream assassin" due to high prices [14]. Group 4: Founder’s Actions and Company Image - Lin Sheng, the founder, has publicly acknowledged the company's operational difficulties and has resorted to selling sweet potatoes via live streaming to repay debts, which has drawn negative attention [15].