Core Viewpoint - Li Auto has announced significant organizational and personnel adjustments, indicating a shift in management structure and strategy as the company faces increasing competition and operational challenges in the electric vehicle market [1][2][3]. Group 1: Organizational Changes - Yang Haishan, a veteran employee, has been appointed as the head of human resources, reporting directly to CEO Li Xiang, which centralizes management authority [1][4]. - The previous HR head, Li Wenzhi, has seen his responsibilities diminished, reflecting a broader trend of organizational restructuring within the company [1][2]. - The organizational structure has been streamlined, with the integration of the "Organization Department" and "Human Resources" into a single unit under the product and strategy group [4]. Group 2: Strategic Shifts - Li Auto has shifted away from the PBC performance model, which had led to negative internal competition, and reverted to the OKR management system [2][3]. - The company is undergoing a "de-Huawei" transformation, moving away from previous management practices influenced by Huawei, as evidenced by the departure of key personnel from Huawei [2][3]. - Li Xiang is focusing more on AI initiatives, attending multiple AI meetings weekly, although the company's AI investments are currently limited to specific areas like driver assistance [3]. Group 3: Market Position and Performance - Li Auto's delivery volumes have been surpassed by competitors NIO and Xpeng, with monthly deliveries around 30,000 compared to over 40,000 for its rivals [3]. - The company's stock has declined approximately 20% year-to-date, contrasting with NIO's 49.78% increase, indicating market concerns about Li Auto's competitive position [3]. - The company previously held a leading position in the new energy vehicle sector but has faced challenges following setbacks in its MEGA project, leading to adjustments in sales targets and workforce reductions [5].