Core Insights - The e-commerce sector in China has shown robust growth in the first seven months of the year, significantly contributing to service consumption and digital transformation in industries [1][2] - The "Silk Road E-commerce" initiative has strengthened international cooperation, facilitating the establishment of over ten online and offline national pavilions [1] Group 1: E-commerce Growth - Online sales of services, particularly in tourism, have increased by 24.8% [1] - Sales of computers, smart wearables, and mobile phones have risen by 29.9%, 28.4%, and 20.3% respectively [1] - The e-commerce transaction volume for agricultural products, electronic products, and textiles has grown by 14.5%, 7.9%, and 6.5% year-on-year [1] Group 2: International Trade and Cooperation - Since April, major e-commerce platforms have generated over 4 billion yuan in sales through foreign trade sections [1] - The online sales of Egyptian essential oils and Uzbek candies have surged by 179.2% and 104.7% respectively [1] - Over 300 matching events have been held across more than 20 regions and platforms, resulting in thousands of cooperation intentions for brand promotion and supply chain development [1]

"俺们辽宁庄河的小草莓又甜又水灵，一根苗就结两三个果，味道老好了。"短视频平台上，王铎臻 将排列有序的草莓大棚、绿莹莹的草莓秧以及红彤彤的草莓，鲜活呈现在网友们的眼前。 数据体现着电商直播等新型消费的强劲动力。今年上半年，全省电子商务规模实现跨越式增长，全 省网络零售额1416.2亿元，同比增长13.1%，高于全国4.6个百分点。其中，实物商品网络零售额1098.3 亿元，同比增长11.5%，高于全国5.5个百分点，占全省社零额比重为21.4%。全省限额以上单位网上零 售额增长39%，推动消费市场持续升温。 新业态蓬勃发展离不开政策的保驾护航。作为全国较早发力电商直播的省份，我省在全国率先出台 《关于推动电商直播提质网红经济促进网络消费的指导意见》《推动全省网红经济发展工作方案（2024 —2026）》等一系列政策文件，明确了电商直播产业的发展目标、主要任务和保障措施，积极培育经营 主体，指导电商直播赋能传统产业，构建优质发展生态，为电商直播发展提供政策保障。"我省力争在 探索中形成可复制推广的'辽宁经验'，为全国电商发展提供鲜活样本。"省商务厅相关负责人说。 一批电商直播基地成为发展电商直播产业的重要抓手。 ...