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金达威:公司拥有覆盖膳食营养补充剂、功能性食品、运动营养等多个领域的品牌矩阵
Zheng Quan Ri Bao Wang· 2025-11-20 10:43
Core Viewpoint - The company, Jindawei, has a diverse brand matrix covering dietary supplements, functional foods, and sports nutrition, and it will tailor operational strategies and sales plans based on the characteristics and positioning of each brand as well as domestic and international market conditions [1] Group 1 - The company has a brand matrix that spans multiple fields including dietary supplements, functional foods, and sports nutrition [1] - The company will develop operational strategies and sales plans according to the unique characteristics and positioning of each brand [1] - The company considers both domestic and international market conditions in its strategic planning [1]
菲仕兰专业营养品中国总裁张展红:以三大策略驱动营收双位数增长
Zheng Quan Ri Bao Wang· 2025-06-02 13:03
Core Insights - The company is experiencing a phase of recovery in the infant formula market, although the overall birth rate remains under pressure in the coming years [1][2] - The company plans to strengthen its core infant formula business, accelerate new product launches, and implement refined channel operations to explore new market growth opportunities [1][2] Company Strategy - The company has identified three core strategies: focus on core business and advantages, agility in responding to consumer needs, and enhancing team cohesion to tackle market challenges [1] - The company has achieved double-digit revenue growth for four consecutive years, indicating the effectiveness of its strategies [1] Market Performance - In 2024, the company's revenue from its professional nutrition business in China is projected to reach €1.218 billion, with operating profit increasing to €227 million [2] - The company's brand, Friso, has shown strong growth in the Chinese market, contributing significantly to overall revenue [2] Market Trends - The overall sales of infant formula are expected to decline by 5.9% in 2024, but the decline has narrowed to 0.8% in the first quarter of this year [2] - The high-end segment of the infant formula market is growing faster than the mid-range segment, with consumers increasingly prioritizing quality and experience [2] Investment in China - China is a crucial market for the company, and it plans to increase investments in the region while enhancing local market responsiveness [3] - The company is considering moving product testing to China to improve the efficiency of new product launches [3]