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失去库里的安德玛,能靠“卖商标”挽回中国消费者吗?
Guan Cha Zhe Wang· 2025-11-18 03:48
(文/霍东阳 编辑/张广凯) 曾经携手创造篮球鞋销售奇迹的安德玛与库里,在合作近13年后分道扬镳。 11月14日,运动品牌安德玛与篮球运动员史蒂芬·库里共同宣布,双方已就库里个人品牌Curry Brand的战略拆分达成协议。在此次战略拆分框架下,Curry Brand将脱离安德玛体系,转向独立运作。库里本人将拥有Curry的Logo、知识产权等核心资产,并有权寻找其他商业合作伙伴。 据安德玛的声明,与Curry Brand的"分手"费用将达到2.55亿美元。2023年,在与库里续签一份长期合同后,安德玛CEO凯文·普兰克曾表示,"我无法想象没 有库里的安德玛,或者没有安德玛的库里。"但仅仅两年过后,这一合作还是落下帷幕。 安德玛放弃库里,也是在弱化对整个篮球市场的投入。作为一个业绩下滑的二线品牌,安德玛想要通过缩减非传统优势领域的方式来重整旗鼓,这是其创始 人普兰克2024年重掌大权之后的一贯思路。 然而,至少这样的思路在中国尚未看到效果,安德玛优势的橄榄球项目在中国仍属小众,而新开拓的户外线却更像是"卖商标"生意。失去库里这个知名招牌 后,安德玛在中国市场的号召力势必再遭削弱。 安德玛与库里分手,一段传奇合 ...
一季度全市基本生活类和部分升级类商品销售增势较好
Nan Jing Ri Bao· 2025-05-13 03:11
Group 1 - The consumer market in Nanjing shows a stable foundation and a wave of upgrades, with retail sales of grain and oil, daily necessities, and sports and entertainment products increasing by 21.7%, 11.1%, and 19.6% respectively in the first quarter [1][3] - The establishment of "15-minute convenient living circles" has significantly improved residents' daily lives, with 166 such circles completed, covering 220 communities and providing services to 2.532 million residents, achieving a satisfaction rate of 97.86% [2][3] - The growth in retail sales of basic and upgraded goods reflects the vitality of the consumer market, driven by increased resident income and changing consumption concepts, with per capita disposable income reaching 24,411 yuan, a year-on-year increase of 4.5% [6] Group 2 - The sports goods sector is experiencing a notable consumption upgrade, with retail sales of sports and entertainment products increasing by 19.6% in the first quarter, driven by rising health awareness among consumers [4][6] - The newly opened Decathlon store in Nanjing aims to create a differentiated commercial ecosystem by integrating green consumption concepts and community sports activities, enhancing the urban sports economy [6] - Decathlon plans to open two more physical stores in Nanjing by 2025, indicating a commitment to expanding its market presence and promoting sports consumption [6]