近期，一篇关于"雪佛兰退出中国"的报道再度引发关注。 报道称，雪佛兰在中国市场正经历重大战略调整，或已进入退出倒计时阶段。然而，报道发布后，有博主在微博公开否认这一信息，强调："雪佛兰不存在 退出中国一说，因为雪佛兰并非独立运营品牌，而是由上汽通用（SGM）负责运营" 上汽通用总经理卢晓也表示"该消息不实"，并再次强调不会放弃雪佛兰品牌。事实上，从去年开始，上汽通用已多次在公开场合明确表示"雪佛兰不会退出 中国市场"。 带着以上疑问，近日，《车壹条》走访了一家雪佛兰门店，围绕品牌当前优惠力度、未来发展规划以及售后服务保障等问题展开了调查。 有优惠但不至于"打骨折"，店员确认不会再推新车 位于北京某地的雪佛兰4S店，是目前北京市仅存的两家雪佛兰经销商之一。建筑三分之二的空间是荣威飞凡，仅剩一小部分属于雪佛兰，左右相邻的则是 smart和AITO问界。 进入门店后，负责接待的工作人员均位于荣威飞凡的一侧，需经由雪佛兰区域后方通道至荣威飞凡前台，才能找到工作人员。《车壹条》以购车者身份询问 雪佛兰车型时，工作人员便引导至雪佛兰区域。 目前，雪佛兰门店内仅剩探界者Plus、迈锐宝XL和创酷三款展车。据店员介绍，在叠加 ...

Summary of Water Sheep Co. Conference Call Company Overview - **Company**: Water Sheep Co. (水羊股份) - **Core Brand**: Yi Fan (一帆单品) - **Industry**: Beauty and Personal Care Key Points Performance and Growth Expectations - Yi Fan single product did not meet expectations in 2024, but Q1 2025 shows recovery with expected growth of over 10% year-on-year, aiming for an annual growth rate exceeding 20% [2][5] - Profit margins are expected to improve year-on-year due to optimized marketing strategies, shifting from celebrity endorsements to other advertising methods [2][4] Product Diversification - The company is expanding its product categories, moving from reliance on CP series (60%-70% of sales) to include new categories like sunscreen and creams, which are performing well [2][6] - This diversification is seen as a way to mitigate risks and enhance overall profitability [2] Offline Channel Development - Water Sheep Co. is investing heavily in offline channels, which currently account for about 10% of sales, with plans for continued expansion [2][7] - New stores, such as the Zhang Yuan image store and locations in SKP and Wulin Yintai, have been profitable, with expectations for offline channel growth exceeding 20% for the year [2][7] Brand Strategy and Performance - The Yuni Fang brand experienced a decline in 2024 but is being repositioned for 2025, targeting lower-tier markets with promising early results indicating a significant reduction in losses, potentially achieving breakeven [2][8] - The PA brand has completed global ownership acquisition and is positioned in the light luxury segment, with good brand assets and potential for revenue growth in 2025 [2][9] - RV brand has already generated profits, and the company plans to refine its positioning and develop products suited for Chinese consumers [2][9] Agency Business Insights - The agency business generated approximately 2.6 billion yuan in revenue in 2024, impacted by the spin-off of Johnson & Johnson's health division, leading to a decline in related agency business [2][10] - Despite a decrease in agency revenue, the introduction of new brands has stabilized overall income, with a net profit margin of about 3% [2][10] Overall Financial Outlook - The company anticipates a significant rebound in profits for 2025, with expectations of reaching over 200 million yuan in profit, supported by the recovery of various brands [2][3][11] - Water Sheep Co. is currently valued relatively low in the beauty industry, presenting a high safety margin and potential for investors [2][14] Emerging Brands and Market Trends - The Misty Bright Drink brand has shown excellent sales performance on Douyin, with potential positive contributions to overall profits if sales continue to grow [2][13] - Smaller brands like VAA and HBS are also showing promising trends, contributing to the overall improvement in company performance as they mature [2][9] Conclusion Water Sheep Co. is strategically repositioning its brands and diversifying its product offerings while expanding its offline presence. The company is expected to recover from previous losses and achieve significant profit growth in 2025, making it an attractive investment opportunity in the beauty and personal care sector.

作 者丨柳宁馨 实习生王梓欣 编 辑丨周上祺 5月12日关税调整后，志鹏店铺的老客户Khurana一口气又补货了近2万元的仿真花，她是一家 美国婚庆公司的员工，下单的同时她告诉志鹏，"不用担心，生活永远都需要花朵。" 海外618还没启动，速卖通Aliexpress平台上一家主营婚庆仿真花的广东商家志鹏迎来了一轮 小爆发——不到一周时间，来自美国的客户已经在他的店铺买走了60万元的婚庆用仿真花。 志鹏在美国婚庆市场深耕多年，积累了大量的客户，既有美国当地的婚庆公司、婚礼策划师等 小型批发类客户，也有筹备婚礼的新人们。 无论关税如何，生意总要继续做。 在志鹏看来，尽管关税上调带来了一定的成本压力，但多年积累的老客户并没有流失。 2 1世纪经济报道记者近期走访消费电子、家居用品、毛绒玩具等多个消费品细分 行业了解到，主要市场在美国、供应链较为单一在中国的企业明显感受到对美订 单的下滑和重启；市场多元化布局、已布局海外产能的企业则表示，美国关税变 化对企业影响不大。 加码俄罗斯与欧洲市场 据新华社消息，5月12日以来，中美双方大幅调整关税，也留下了90天的窗口期。 需要关注的是， 在世界贸易大变局下，中国企业考虑的不 ...

Core Viewpoint - The news reports that L'Oréal's acquisition of Stylenanda and its brand 3CE is facing challenges, including layoffs and speculation about exiting the South Korean market, although L'Oréal denies these claims [1][3][9]. Group 1: Company Performance and Strategy - Stylenanda initiated a voluntary retirement plan for employees related to the 3CE brand, indicating a contraction in its beauty segment after exiting the clothing business in 2024 [3][9]. - 3CE's revenue peaked in 2019 at 269.5 billion KRW (approximately 1.4 billion RMB), but has seen a steady decline in revenue from 2020 to 2024 [7][9]. - L'Oréal's official statement claims that 3CE has achieved double-digit growth in the South Korean market for three consecutive years, contradicting reports of its decline [9][23]. Group 2: Market Position and Competition - 3CE is reported to be the number one Korean beauty brand globally in 2023 and 2024, despite challenges in the South Korean market [10][23]. - The brand has expanded its presence in Southeast Asia and plans to re-enter the Japanese market in fall 2024, indicating a strategy to diversify its market presence [10][23]. - The competitive landscape in South Korea has intensified, with local brands gaining market share, which may impact 3CE's performance [20][23]. Group 3: Historical Context and Future Outlook - L'Oréal acquired Stylenanda in 2018 for approximately 400 billion KRW (about 2.1 billion RMB), but the exact ownership structure remains somewhat unclear [22][23]. - Previous exits of other L'Oréal brands from the South Korean market, such as Maybelline and Shu Uemura, raise concerns about the sustainability of international brands in this market [15][18]. - The future trajectory of 3CE will depend on L'Oréal's strategic decisions and its ability to adapt to changing consumer preferences and market dynamics [23].

据外媒5月18日报道，大众汽车公司宣布了一项重要的命名体系调整计划。从2026年开始，大众汽车将逐步淘汰其电动汽车产品线中使用的"ID"前缀命名体 系。如ID.2可能改名为"Polo"，ID.1预计2027年发布，名称可能借鉴"Lupo""Fox""Up!"等。 大众汽车相关负责人表示，此次调整是为了更好地适应市场趋势和消费者需求，进一步提升品牌在全球市场的竞争力。未来，大众汽车将采用更加简洁、直 观的命名方式，以更好地传达产品的核心价值和特点。 这一调整计划引发了业界的广泛关注。有分析人士认为，大众汽车的这一举措可能是为了在日益激烈的市场竞争中，进一步优化品牌形象和产品定位。同 时，这也可能预示着大众汽车在电动汽车领域的战略重心将发生一定的变化。 大众汽车作为全球知名的汽车制造商，在汽车行业的变革浪潮中一直扮演着重要角色。此次命名体系的调整，无疑将对其未来的发展产生深远影响。我们将 持续关注大众汽车的最新动态，以及这一调整计划对其市场表现和品牌建设带来的变化。 数据显示，在一众合资车企中国，大众中国销量位居国内第一，一汽大众（含奥迪等品牌数据）、上汽大众4月销量分别为11.34万辆、8.25万辆，合计销量 ...

公司内部调整致短期业绩承压，一季度降幅有所收窄。公司2024 年实现营收56.79 亿/yoy-13.93%；归母 净利润-8.33 亿/yoy-266.60%；扣非归母净利润-8.38 亿/yoy-366.41%。24 年业绩大幅下滑主要系对前期 收购的海外婴童业务计提商誉减值6.1 亿元，以及国内业务主动战略调整带来的阶段性影响。 投资建议：自2024 年年中公司进行中高领导层换届后，内部调整持续推进中，从结果看，2024 年战略 清理历史包袱导致较多亏损，而2025 年一季度初具成效，公司美护部门和线上渠道均已实现正增长， 后续有望在持续的调整改革中实现品牌矩阵的长期稳定健康发展。考虑到目前公司仍处于内部调整期， 且行业竞争压力加大，公司加大品牌投放以维持一定品牌声量，我们下调2025 年维持2026 年并新增 2027 年归母净利润至4.33/5.04/5.81（原值为4.73/5.03）亿元，对应PE 分别为35/30/26x，维持"优于大 市"评级。 2024 年调整期盈利水平下滑，2025Q1 毛利率有所提升。盈利能力方面，2024年公司毛利率/净利率分别 同比-1.37/-22.25pct；2 ...