Core Insights - The rise of the "hard discount" model in Beijing's supermarket industry is redefining value for consumers, emphasizing high quality at low prices [1][4] - The launch of six new "Wumart Super Value Hard Discount" stores across five major districts in Beijing marks a significant shift in the retail landscape [1][3] Company Strategy - Wumart Group's strategy focuses on maintaining high product quality and competitive pricing, with regular product inspections and price comparisons to ensure value for consumers [3] - The selection strategy involves a "limited SKU" approach, with a total of 1,300 products centered around essential daily needs, which enhances operational efficiency and reduces costs [3] - Over 60% of the products in the stores are private label, which helps in cutting down marketing costs associated with traditional brands [3] Market Trends - The current retail environment is characterized by a shift towards rational consumer behavior, with a focus on efficient supply chains and streamlined operations rather than promotional gimmicks [4] - This new model may lead to the emergence of a new industry ecosystem, where the emphasis is on simplifying processes and improving turnover rates, potentially reshaping market dynamics [4]