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进口海鲜产品送达消费者时间平均缩短30% “超级供应链”上的京东11.11跑出加速度
Zhong Guo Shi Pin Wang· 2025-11-03 06:08
Core Insights - JD.com launched its "100 Billion Subsidy Day" for the 11.11 shopping festival, leading to a significant increase in consumer engagement and sales [1] - The number of users placing orders increased by over 117% year-on-year, while the order volume grew by over 125% during the promotional period [1] - JD.com's global network and large-scale procurement capabilities have optimized the cost of overseas product distribution, making high-quality imported goods more accessible [1] Sales Performance - The average delivery time for cross-border imported seafood products has been reduced by 30% since the launch of JD Global Purchase [3] - The sales volume for mobile communications, clothing, sports and outdoor gear, and footwear categories saw over 100% year-on-year growth, with mobile communications experiencing over 700% growth [6] - Over 2,700 imported brands reported a sales increase of over 100%, and more than 150 imported brands achieved an average year-on-year sales growth of over 18 times due to the "100 Billion New Growth Plan" [6]